C_C4H225_11 Exam Certification Details:
| Duration: | 180 mins |
| Cut Score: | 71% |
| Languages: | English |
| Level: | Associate |
| Exam: | 80 questions |
| Sample Questions: | SAP C_C4H225_11 Exam Sample Question |
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SAP C_C4H225_11 Exam Description:
The "SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
SAP C_C4H225_11 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Analytics and Insights 8% - 12% | Describe Analytics and Revenue Analitics, Channel Analytics. |
| Product Overview 8% - 12% | Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Explain the basics of contact segmentation, what channels are availabe for marketing users. What kind of ecommerce integrations are available? What are product recommendations for? What are the ways to measure results? Trend reporting, bounce management, allowlists, User management. |
| Data Integrations Advanced > 12% | Explain SAP Emarsys Customer Engagement API, platform integrations, product data integration, sales data onboarding. |
| Data Collection and Contact Management > 12% | Explain Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding. |
| Account Creation and Settings > 12% | Describe DNS settings, SSL certificates, Email channel setup and compliance, account security settings |
| Campaign Management > 12% | Explain VCE, ESL, CRM ads, Mobile Engage push and In app, Automations (AC and Interactions) Open Time content, Web Channel, Predict, SMS. |
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SAP C_C4H225_11 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Customer Engagement and Campaign Execution | - Campaign design and orchestration - Segmentation and audience building - Automation and lifecycle programs |
| Topic 2: Data Management and Integration | - Integrations with SAP and third-party systems - Contact data model and data synchronization - APIs and data import/export mechanisms |
| Topic 3: Administration and Configuration | - System configuration and user management - Security and compliance settings |
| Topic 4: Personalization and Analytics | - Personalization strategies and content targeting - Reporting and campaign performance analysis |
| Topic 5: SAP Emarsys Platform Overview | - Core concepts of SAP Emarsys Customer Engagement - Platform architecture and components |
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