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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Web Developer
B) Executive Sponsor
C) Data Analyst
D) Program Manager
E) Media Execution
F) Audience Creation Specialist

2. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select the "Disable mobile support" advanced configuration option.
B) Click the "Mobile" configuration template.
C) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
D) Select "Suppress multiple tagging" advanced configuration option.
E) Select "Suppress cache busting" advanced configuration option.

3. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The BlueKai Site ID is different for every Media Click tag.
B) The click-through URL must be added to the Media Click tag.
C) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
D) The DoubleClick Campaign Manager macros are different for every creative.

4. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Taxonomy API
B) Pixel URL API
C) Ping API
D) User Data API
E) Audiences API

5. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
B) Submit Taxonomy Maintenance requests to My Oracle Support.
C) Use Taxonomy Management in the Partner User Interface.
D) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

Solutions: