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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Both BlueKai and the client can store the ID mapping tables in their systems.
B) The client cannot store the ID mapping table in their system.
C) Only BlueKai can store the ID mapping table.
D) Only the client is allowed to store the ID mapping table.
E) The client can store the ID mapping table in their system.
F) BlueKai DMP can store the ID map table.

2. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
C) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
D) Sampled reports can be run on smaller audience sizes than unsampled reports.

3. How are look-alike models produced?

A) They are built by data partners using complex algorithms of multiple data attributes.
B) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
C) They are built by creating audiences from categories with high index values.
D) They are built by ingesting online data from partner sites.
E) They are built within the platform using logic to connect audiences.

4. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Sub-Domain | Complete
B) Encoded | Direct
C) Path | Page
D) Exact | Referrer
E) Phint | URL

5. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Paste a pixel campaign delivery.
B) JSON return tag
C) Real-time server data transfer
D) Batch server data transfer
E) User Data API

Solutions:

Question # 1 Answer: B,C,F

Question # 2 Answer: A,B

Question # 3 Answer: C

Question # 4 Answer: D

Question # 5 Answer: B,C