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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
B) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.

2. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In ManageCampaigns, select 45 days for the end element.
B) In the Program Designer, configure 45 days for Auto-Close after launch.
C) Create a calendar reminder and manually close the campaign.
D) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.

3. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?

A) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.
B) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
C) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
D) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
E) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.

4. You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You mustpurchase Premium tracking in order to support link tracking in Responsys.
B) You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
C) In the SMS campaign message designer, enable conversion tracking.
D) In the SMS campaign message designer, you must enable link tracking for the campaign.
E) You must select a Responsys link table with the link names and URLs to be used in the SMS message.

5. Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)

A) Ensure that there are no Connect jobs updating the column to be deleted.
B) Check to see whether the data column is being used by the customer for external analytics purposes.
C) Check to make sure there are no forms referencing the column.
D) Ensure that there are no active campaigns referencing the column to bedeleted.

Solutions:

Question # 1 Answer: B

Question # 2 Answer: A

Question # 3 Answer: E

Question # 4 Answer: B,C,D,E

Question # 5 Answer: A,B,D