Certification exams change, and study material has to keep up. The 200-101 (Facebook Certified Marketing Science Professional) question bank at Actual4Exams is reviewed continuously and comes with 365 days of free updates, so your 2026 preparation always reflects the current exam.
Facebook 200-101 Exam Overview:
| Certification Vendor: | Meta (Facebook) |
|---|---|
| Exam Name: | Meta Certified Marketing Science Professional |
| Exam Number: | 200-101 |
| Certificate Validity Period: | 12 months |
| Exam Format: | Multiple Choice, Scenario-Based Questions |
| Related Certifications: | Meta Certified Digital Marketing Associate Meta Certified Media Planning Professional Meta Certified Media Buying Professional |
| Exam Price: | USD 150 |
| Exam Duration: | 105 minutes |
| Available Languages: | English |
| Passing Score: | 700/1000 |
| Real Exam Qty: | 60 |
| Sample Questions: |  |
| Exam Way: | Online proctored exam or Pearson VUE testing center. |
| Pre Condition: | No formal prerequisite exam required. Recommended 3-5 years of experience in marketing analytics, marketing science, quantitative research, data analysis, or measurement strategy. |
| Official Syllabus URL: | https://www.facebook.com/business/learn/certification/exams/200-101-exam |
Facebook 200-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analyze Data and Statistical Results | 20% | - Statistical Analysis
|
| Topic 2: Determine Business Goals and KPIs | 15% | - Define business objectives
|
| Topic 3: Explore Data and Data Sources | 20% | - Data Collection and Validation
|
| Topic 4: Design Measurement and Research Solutions | 30% | - Testing Methodologies
|
| Topic 5: Generate Insights and Recommendations | 15% | - Decision Making
|
200-101 Exam FAQ: What Candidates Ask About Facebook Certified Marketing Science Professional
The 200-101 exam, officially known as Facebook Certified Marketing Science Professional, is the Facebook test that leads to the Marketing Science Professional certification at the Professional level. Passing it validates the skills employers expect from a certified professional. It is also associated with related credentials such as Meta Certified Digital Marketing Associate, Meta Certified Media Planning Professional, Meta Certified Media Buying Professional.
The 200-101 exam contains 60 questions, and you have 105 minutes to complete them. Work out your per-question pace before test day, and flag slow items instead of stalling on them — time pressure, not knowledge, sinks many first attempts. Timed mock exams in the Actual4Exams test engines are the most reliable way to build that rhythm.
The passing score for the 200-101 exam is 700/1000, and the official registration fee is USD 150. If you miss the mark, a retake means paying the full fee again, so book your seat only when you are ready. A practical benchmark: score consistently above the passing line on timed practice tests before scheduling the real exam.
No formal prerequisite exam required. Recommended 3-5 years of experience in marketing analytics, marketing science, quantitative research, data analysis, or measurement strategy.
Entry requirements can change, so confirm the latest conditions on the official exam page: https://www.facebook.com/business/learn/certification/exams/200-101-exam.
Yes. A free PDF demo of the Facebook Certified Marketing Science Professional questions is available, so you can check the question style and answer quality before you pay. Every purchase also includes 365 days of free updates, and if the product expires you can renew the update service at a 50% discount from your member zone.
If you take the corresponding 200-101 exam within 60 days of purchase and do not pass, you can apply for a full refund under the 100% Money Back Guarantee: submit a scan of your enrollment slip and your official Score Report (PDF) within 2 days of the exam date, and the claim is processed within 7 days. Attempts made within 3 days of purchase, downloads without an actual exam attempt, free materials, and expired orders are not eligible, and the candidate name must match the payer name. Prefer new material instead of a refund? You can exchange your purchase for two free products of equal value and keep the update service on your original product. As for delivery, the files are available for instant download and are also emailed to you within one minute of payment — if nothing arrives within 2 hours, contact customer service. There is no limit on how many computers you can install the product on.
The official Facebook Certified Marketing Science Professional outline is organized into 5 domains. The first three are:
- Generate Insights and Recommendations — 15% of the exam
- Analyze Data and Statistical Results — 20% of the exam
- Determine Business Goals and KPIs — 15% of the exam
See the complete exam topics section above for the full outline and the weighting of every domain.
Facebook Certified Marketing Science Professional Sample Questions:
An ecommerce brand decides to run a Facebook campaign, targeting men, to sell its recently released product. The company plans to run a single-cell Conversion Lift test to understand whether that campaign can achieve significant sales lift.
The Facebook pixel is correctly integrated on its website. It also recently released a mobile app with exclusive offers only available when a customer orders through the app. In the past, it has had a narrower target of men, ages 18-44, and it plans to use the same media weight that it has used in previous campaigns.
What is a potential issue that may affect the measurement of this campaign?
- A. Using the same media weight on narrower targets will decrease the conversion rates
- B. Using the Facebook pixel will not track orders on the mobile app
- C. Using a single-cell Conversion Lift test will not accurately capture sales lift
- D. Using exclusive offers will introduce bias
Correct Answer: C 🗳️
A marketing effectiveness analyst based in an emerging market obtains the following multiple linear regression output for predicting sales as function of price (Price), distribution (Distribution) and advertising (Ads). Some issues occurred with the software, and some of the regression results are corrupted on the output.
What interpretation should be made from the output?
- A. The adjusted R square is between 0.81 and 1.00
- B. Intercept is not statistically significant at 0.05 level
- C. The coefficient for the price has a positive sign
- D. The t-stat for distribution variable is approximately 2.0
Correct Answer: C 🗳️
A quick-serve restaurant brand is launching a Conversion Lift test to understand the effect of media in surrounding neighborhoods. It offers the option of paying in cash, credit card or through its app. One week after the Facebook campaign launches, these are the results:
* The daily budget for each ad set was spent in full
* The majority of people reached live within two miles of any given location
* 90% of transactions were made in cash
* Offline event sets were only uploaded at the end of the campaign resulting in a total of 10,000 conversions
What should the analyst consider when the test is complete to determine if the results are reliable?
- A. The offline event sets were not uploaded frequently enough
- B. The percentage of transactions that are not traceable
- C. Geography level tests should target only users within one mile of a given location
- D. The match rates across the test group only
Correct Answer: C 🗳️
An ecommerce brand is interested in understanding which approach delivers the highest ROAS. The advertiser is leveraging two distinct ad sets.
Ad Set A:
Budget: $100,000 Audience: Men, ages 45+ Creative: Product Focused
Ad Set B:
Budget: $120,000 Audience: Men, ages 18-44 Creative: Product Focused
Which two approaches could be recommended to analyze these campaigns? (Choose 2)
- A. Segmentation analysis
- B. Panel-based survey
- C. A/B testing
- D. Randomized control trials
Correct Answer: C 🗳️
A car manufacturer discovers that the purchase journey is typically one-year long, involves several media channels and is followed by a dealership visit that ends with a purchase at the dealership. Historically, sales are mostly influenced by the quality of the customer service experience. The manufacturer has a KPI of driving incremental customers to its website.
What measurement solution should be used?
- A. Last-touch attribution
- B. A/B test
- C. Even credit attribution
- D. Conversion Lift
Correct Answer: C 🗳️
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