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Facebook Certified media buying professional Sample Questions:

1. What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.

A) Facebook User ID
B) Apple's Advertising Identifier (IDFA)
C) Android's Advertising ID
D) Google User ID

2. What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

A) Instagram Insights
B) Advertising Insights
C) Vertical Insights
D) People Insights
E) Video Insights

3. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A) Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B) Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
C) Branding campaigns usually perform better when optimized through CPM than CPA.
D) For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.

4. You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

A) You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
B) FL@VOR can't be used, you should use flavor.
C) You should not have any issues with naming the fan page FL@VOR.
D) FL@VOR can't be used, you should use FLAVOR.
E) FL@VOR can't be used, you should use fl@vor.

5. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Search
B) Breakdown
C) Reports
D) Placement
E) Date Range
F) Ad Sets

Solutions:

Question # 1 Answer: A,B,C

Question # 2 Answer: B,C,D

Question # 3 Answer: A,B,C,D

Question # 4 Answer: A

Question # 5 Answer: A,B,E