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Salesforce Email Essentials (EEB101) Sample Questions:

1. What must be configured in a Marketing Cloud account to use the import wizard?

A) Encrypted FTP
B) Enhanced FTP
C) Data Loader
D) File Transfer

2. An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

A) Preferences, Value, Operator, Lists
B) Attribute, Value, Operator, Content
C) Customers, Value, Operator, Content
D) Lists, Value, Operator, Images

3. A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

A) HTML Paste
B) Email templates
C) Email Send Wizard
D) User-initiated email message

4. A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A) Use Drag and Drop Segmentation to create data filters, and the use Filter activities
B) Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
C) Use Drag and Drop Segmentation to create data filters
D) Use Query Activities

5. By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?

A) Lists tab
B) Templates Tab
C) Email Tab
D) Pending Tab

Solutions: