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Salesforce Email Essentials (EEB101) Sample Questions:

1. When importing data into marketing cloud the list detective is triggered for which of the following?

A) Email Addresses
B) Email Alias
C) List Model
D) Data Extenstions

2. How can AMPscript customize email messages?

A) Automate the flow of creating email messages.
B) Provide advanced content personalization
C) Insert responsive content based on the user's viewing device.
D) Automate the template creation process.

3. Which send process can use Sender Profiles? (Choose 3)

A) User-Initiated Sends
B) Guided Sends
C) Simple Automated Sends
D) Triggered Sends
E) Test Sends

4. A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A) Use the Test Send tool to trigger copies of the email.
B) Select the "Preview" tab within the Classic Content tool.
C) Create a user-initiated email to send to the list of subscribers.
D) Using the Subscriber Preview tool, cycle through the list of subscribers.

5. A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers

A) The test administrator selects the desired audience test segment sizes.
B) The system automatically sends the winning version to the remainder audience.
C) The test administrator manually selects the version to send to the remainder.
D) The test administrator chooses which subscribers to place in each audience.

Solutions: