Certification exams change, and study material has to keep up. The MB-260 (Microsoft Customer Data Platform Specialist) question bank at Actual4Exams is reviewed continuously and comes with 365 days of free updates, so your 2026 preparation always reflects the current exam.
Microsoft MB-260 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Customer Data Platform Specialist |
| Exam Number: | MB-260 |
| Exam Duration: | 120 minutes |
| Related Certifications: | Microsoft Certified: Dynamics 365 Customer Insights |
| Exam Price: | USD 165 (may vary by region) |
| Available Languages: | Chinese (Simplified), Japanese, Portuguese (Brazil), Russian, Spanish, English, French, Korean, German |
| Passing Score: | 700 (out of 1000) |
| Exam Format: | Scenario-based questions, Case studies, Multiple choice |
| Real Exam Qty: | 40-60 (varies) |
| Certificate Validity Period: | 1 year (renewable via Microsoft renewal assessment) |
| Recommended Training: | Dynamics 365 Customer Insights Documentation Microsoft Learn MB-260 Learning Path |
| Exam Registration: | Microsoft MB-260 Certification Page Pearson VUE Scheduling Portal |
| Sample Questions: |  |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites. Recommended experience with Microsoft Dynamics 365 Customer Insights (Data) and data analytics concepts. |
| Official Syllabus URL: | https://learn.microsoft.com/credentials/certifications/exams/mb-260/ |
Microsoft MB-260 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Create unified customer profiles | - Define identity resolution rules - Match and merge customer data |
| Manage, monitor, and secure Customer Insights | - Configure security and compliance settings - Monitor system health and performance |
| Activate and integrate data | - Configure integrations with Dynamics 365 and external systems - Export data to downstream applications |
| Enrich and analyze customer data | - Apply enrichment sources - Generate insights and segments |
| Configure Microsoft Dynamics 365 Customer Insights (Data) | - Configure data sources and connections - Set up and configure Customer Insights environment |
| Ingest and transform data | - Transform and prepare data for unification - Connect and ingest data from multiple sources |
Common Questions About the Microsoft MB-260 Exam
The MB-260 exam, officially known as Microsoft Customer Data Platform Specialist, is the Microsoft test that leads to the Microsoft Certified: Customer Data Platform Specialist Associate certification at the Associate level. Passing it validates the skills employers expect from a certified professional. It is also associated with related credentials such as Microsoft Certified: Dynamics 365 Customer Insights.
The MB-260 exam contains 40-60 (varies) questions, and you have 120 minutes to complete them. Work out your per-question pace before test day, and flag slow items instead of stalling on them — time pressure, not knowledge, sinks many first attempts. Timed mock exams in the Actual4Exams test engines are the most reliable way to build that rhythm.
The passing score for the MB-260 exam is 700 (out of 1000), and the official registration fee is USD 165 (may vary by region). If you miss the mark, a retake means paying the full fee again, so book your seat only when you are ready. A practical benchmark: score consistently above the passing line on timed practice tests before scheduling the real exam.
No mandatory prerequisites. Recommended experience with Microsoft Dynamics 365 Customer Insights (Data) and data analytics concepts.
Entry requirements can change, so confirm the latest conditions on the official exam page: https://learn.microsoft.com/credentials/certifications/exams/mb-260/.
You can book the MB-260 exam through the official registration channels below:
Exam delivery: Online proctored or onsite at Pearson VUE test centers. Seats at popular test centers fill quickly, so schedule early once your preparation is on track.
Microsoft recommends the following training options for Microsoft Customer Data Platform Specialist candidates:
Pair any course with the 120 practice questions from Actual4Exams to measure how ready you really are before paying the exam fee.
Yes. A free PDF demo of the Microsoft Customer Data Platform Specialist questions is available, so you can check the question style and answer quality before you pay. Every purchase also includes 365 days of free updates, and if the product expires you can renew the update service at a 50% discount from your member zone.
If you take the corresponding MB-260 exam within 60 days of purchase and do not pass, you can apply for a full refund under the 100% Money Back Guarantee: submit a scan of your enrollment slip and your official Score Report (PDF) within 2 days of the exam date, and the claim is processed within 7 days. Attempts made within 3 days of purchase, downloads without an actual exam attempt, free materials, and expired orders are not eligible, and the candidate name must match the payer name. Prefer new material instead of a refund? You can exchange your purchase for two free products of equal value and keep the update service on your original product. As for delivery, the files are available for instant download and are also emailed to you within one minute of payment — if nothing arrives within 2 hours, contact customer service. There is no limit on how many computers you can install the product on.
The official Microsoft Customer Data Platform Specialist outline is organized into 6 domains. The first three are:
- Manage, monitor, and secure Customer Insights
- Ingest and transform data
- Enrich and analyze customer data
See the complete exam topics section above for the full outline and the weighting of every domain.
Microsoft Customer Data Platform Specialist Sample Questions:
You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.
One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?
- A. Use the default "AccountID" dimension when creating the measure.
- B. Remove the default "AccountlD" dimension when creating the measure.
- C. Remove the default "CustomerlD* dimension when creating the measure.
- D. Use the default "CustomerlD* dimension when creating the measure.
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments.
Which statement is correct about using segment overlap?
- A. Audience insights will recommend which fields may be the most insightful to use for segment overlap analysis.
- B. You can select one or more fields to analyze for overlap analysis when you create a new segment overlap.
- C. Audience insights will automatically select the fields for overlap analysis when you create a new segment overlap.
- D. You can select up to three fields to analyze for overlap analysis when you create a new segment overlap.
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are setting up a new Dynamics 365 Customer Insights - Data environment and want to connect a Microsoft Dataverse environment.
While trying to connect, you receive the error This CDS organization is already attached to another Customer Insights - Data instance.
You need to resolve the issue and ensure you can connect the new Customer Insights - Data environment to the Dataverse.
Solution: In Microsoft Power Apps, select the proper environment and go to Connections. Remove the connection(s) to Dynamics 365 Customer Insights - Data.
Does this meet the goal?
- A. Yes
- B. No
Correct Answer: A 🗳️
Your organization is implementing Microsoft Dynamics 365 Customer Insights. You want to make sure that you address duplicate records in your source data.
You need to define the deduplication rules to select which duplicate record should be kept.
Which three options should you select? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Importance
- B. Least recent
- C. First imported
- D. Most filled
- E. Most recent
Correct Answer: B,D,E 🗳️
Your organization's marketing team is in the process of mapping tables and attributes in the data unification process of Dynamics 365 Customer Insights - Data. They need your help with this task.
You need to explain to the marketing team how Customer Insights - Data handles the mapping of semantic types for table attributes.
Which two statements should you convey? Each correct answer presents part of the solution.
NOTE Each correct selection is worth one point.
- A. The Define the data in the unmapped fields section shows attributes that are not automatically mapped to a semantic type.
- B. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the table.
- C. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
- D. The Review mapped fields section shows all attributes for which a semantic type is automatically identified.
Correct Answer: C,D 🗳️
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