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Introduction to Salesforce Marketing cloud email specialist Exam

The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.

Post certification , professionals are expected to perform below tasks :

• Send emails using email application sending methods.
• Create reports of email tracking data.
• Build complex email automations.
• Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
• Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
• Build relational data models.

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Marketing cloud email specialist

Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluate the elements and techniques of email marketing to design an effective email campaign Determine how to import data into Marketing Cloud as per best practices
Topic 2	Explain the different metrics available for email campaigns and what each one means Given an email message design, determine the correct use of Approvals
Topic 3	demonstrate appropriate and effective subscriber acquisition methodologies Configure segmentation tools to accurately model subscribers and data
Topic 4	Configure and run Marketing Cloud ad hoc and automated reports Recommend Marketing Cloud tools to use when preparing an email for send
Topic 5	Differentiate elements of an email that can impact message deliver ability Recommend email design best practices to implement
Topic 6	Send and deploy an email campaign to meet the customer requirement apply best practices of communicating with a population

Reference: https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist

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How to book the Marketing-Cloud-Email-Specialist Exam

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