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Topics of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce pardot-specialist exam measures the expertise and skills of an applicant relevant to the goals below. An applicant should have hands-on experience on the Lightning Platform designing custom applications and have demonstrated the application of all the below features/functions. The syllabus for the pardot-specialist exam dumps is listed below in detail of each section and their topics:
Visitors and Prospects: 8%
- Describe the relationship between visitors and prospects.
- Given a scenario, apply the appropriate plan of action using Prospect Audits.
Administration: 11%
- Explain the relationship between Pardot and Salesforce.
- Illustrate how to create, edit, and map fields.
- Describe the capabilities of the Pardot Recycle Bin.
Pardot Forms, Form Handlers, and Landing Pages: 20%
- Given a scenario, identify the capabilities, use cases, and interpret metrics of Pardot forms.
- Identify the capabilities, use cases, and interpret reporting metrics for landing pages.
Lead Management: 24%
- Identify the capabilities and use cases of custom redirects.
- Explain what a Grade measures and how grading is managed.
- Define the capabilities of page actions.
- Distinguish between the capabilities of, use cases for, and how to create different types of lists.
- Explain what a Score measures and how scoring is managed.
- Define the capabilities of a segmentation rule.
- Define the capabilities of a complete action.
- Explain the components and use cases of an automation rule.
Email Marketing: 20%
- Distinguish between an Email and an Email Template.
- Distinguish between the metrics collected in Pardot email reporting.
- Given a scenario, identify the capabilities and use cases for email.
Engagement Studio: 17%
- Explain the process of updating an engagement program including its assets.
- Distinguish between the components of an engagement program.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
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Salesforce Pardot-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 10% | - Email Creation
|
| Automation | 20% | - Automation Tools
|
| Visitors and Prospects | 8% | - Data Management
|
| Salesforce Integration | 18% | - Connector Configuration
|
| Lead Management | 24% | - Lifecycle Management
|
| Reporting and Analytics | 4% | - Performance Analysis
|
| Forms and Landing Pages | 16% | - Forms
|
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