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Topics of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

The Salesforce pardot-specialist exam measures the expertise and skills of an applicant relevant to the goals below. An applicant should have hands-on experience on the Lightning Platform designing custom applications and have demonstrated the application of all the below features/functions. The syllabus for the pardot-specialist exam dumps is listed below in detail of each section and their topics:

Visitors and Prospects: 8%

• Describe the relationship between visitors and prospects.
• Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

• Explain the relationship between Pardot and Salesforce.
• Illustrate how to create, edit, and map fields.
• Describe the capabilities of the Pardot Recycle Bin.

Pardot Forms, Form Handlers, and Landing Pages: 20%

• Given a scenario, identify the capabilities, use cases, and interpret metrics of Pardot forms.
• Identify the capabilities, use cases, and interpret reporting metrics for landing pages.

Lead Management: 24%

• Identify the capabilities and use cases of custom redirects.
• Explain what a Grade measures and how grading is managed.
• Define the capabilities of page actions.
• Distinguish between the capabilities of, use cases for, and how to create different types of lists.
• Explain what a Score measures and how scoring is managed.
• Define the capabilities of a segmentation rule.
• Define the capabilities of a complete action.
• Explain the components and use cases of an automation rule.

Email Marketing: 20%

• Distinguish between an Email and an Email Template.
• Distinguish between the metrics collected in Pardot email reporting.
• Given a scenario, identify the capabilities and use cases for email.

Engagement Studio: 17%

• Explain the process of updating an engagement program including its assets.
• Distinguish between the components of an engagement program.

Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide

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