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Facebook Certified media buying professional Sample Questions:

1. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A) You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
B) You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
C) You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
D) You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

2. Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A) Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
B) Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
C) Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
D) Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.

3. Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

A) The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
B) The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
C) The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
D) The expected CPM can't be compared between the impressions and video views campaigns.

4. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A) Buy through the reach and frequency and set a frequency of 2 every 7 days.
B) Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
C) Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
D) Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
E) Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.

5. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Image
B) Dynamic Creative
C) Placement
D) Audience
E) Offer
F) Ad Type

Solutions:

Question # 1 Answer: C

Question # 2 Answer: A

Question # 3 Answer: A,B,C

Question # 4 Answer: C

Question # 5 Answer: B,C,D,E