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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.
In addition to the previous details, the client provides the following data sample:


Logic specification:
If a value is not present in the Validation List, return "Not Valid"
If a value is not present in the Classification File, return "Unclassified".
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

B)

C)

D)

2. Which option will yield the desired result:?

A) Option 3
B) Option 1
C) Option 2
D) Option 4

3. A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

A) Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
B) Media Buy Name, Impressions
C) Creative Name, Impressions, Analyzed Impressions
D) Media Buy Type, Analyzed Impressions

4. What are unstable measurements?

A) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
B) Measurements that are set with the LIFETIME aggregation function
C) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
D) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.

5. An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A) A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
B) An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
C) An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
D) A Harmonized dimension was created via a pattern over the Creative Name.

Solutions: