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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary goal of SKU rationalization in supply chain management?

A) To increase the number of products available to customers
B) To eliminate all high-cost products from the inventory
C) To reduce complexity by removing slow-moving and redundant products
D) To focus solely on high-demand seasonal products

2. What does store clustering in category management primarily involve?

A) Focusing solely on increasing sales volume across all stores.
B) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
C) Organizing retail stores alphabetically to simplify inventory management.
D) Assigning identical product assortments to all stores regardless of location.

3. Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A) Focus Groups and In-Store Observations
B) Retail POS Data and Syndicated POS Market Data
C) Social Media Analytics and Web Traffic Data
D) Loyalty Card Data and Household Panel Data

4. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Scanning items at checkout typically tied to Household Loyalty Cards
B) Analyzing online search queries
C) Shipping products from manufacturers
D) Tracking mobile devices in households

5. What does ROI analysis measure?

A) The total sales volume generated by a promotion.
B) The cost savings achieved through a promotion.
C) The percentage increase in customer satisfaction after a promotion.
D) The financial return of a promotion by comparing incremental revenue to the investment made.

Solutions: