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Facebook Certified Community Manager Sample Questions:

1. A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?

A) Enter a list of potentially offending keywords into the moderation tool
B) Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
C) Make the team's Facebook Page an admin of the group
D) Create a joint moderation account with the name of the group

2. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create targeted posts and ensure the content and tone are inclusive
B) Create a social media account for the new product
C) Tag influencers to share the content and campaign hashtag
D) Change content strategy to target male followers during launch

3. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
B) Prepare materials for influencers that highlight recent community impact
C) Create a Facebook Page and organize events using the paid events functionality
D) Claim a membership fee for current members of the Facebook group

4. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Prioritize the content from the department that is the most polished and ready to post
B) Review previous post results and reuse the content that performed best
C) Review briefs from internal stakeholders outlining key messaging, details and targets
D) Research competitors and replicate popular creative tactics that perform well for them

5. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Create a template and require each regional manager to complete that template every month
B) Create a template and require each regional manager to submit results that are above the benchmark
C) Ask each regional manager to submit an individual report, then merge those into one report
D) Hold a daily meeting with the full team to track progress for each region

Solutions:

Question # 1 Answer: C

Question # 2 Answer: A

Question # 3 Answer: A,C

Question # 4 Answer: C

Question # 5 Answer: A