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Facebook Certified Community Manager Sample Questions:

1. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create targeted posts and ensure the content and tone are inclusive
B) Create a social media account for the new product
C) Tag influencers to share the content and campaign hashtag
D) Change content strategy to target male followers during launch

2. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Create a template and require each regional manager to complete that template every month
B) Create a template and require each regional manager to submit results that are above the benchmark
C) Ask each regional manager to submit an individual report, then merge those into one report
D) Hold a daily meeting with the full team to track progress for each region

3. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Create a highly engaging text-based question of the day series
B) Frequently encourage members to describe their best football tricks
C) Share viral videos to spark discussion
D) Post visuals that are aligned with the corporate identity

4. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Post a link to the event website with a daily reminder to purchase
B) Reach out privately to community members who might be interested in attending
C) Provide discount codes to community members who buy early bird tickets
D) Schedule event speakers to host Q&As in the community leading up to the event

5. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Record the total number of campaign comments through native insights
B) Determine the sentiment by scanning positive and negative comments
C) Measure the engagement rate on the influencers' posts
D) Analyze the reach of exhibition-related posts through Ads Manager

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