Adobe AD0-E560 Valid Dump : Adobe Marketo Engage Architect Master

AD0-E560 real exams

Exam Code: AD0-E560

Exam Name: Adobe Marketo Engage Architect Master

Updated: Jun 11, 2025

Q & A: 135 Questions and Answers

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Adobe Marketo Engage Architect Master Sample Questions:

1. A business wants to send personalized emails to leads based on their recent activities.
What should be implemented?

A) Engagement Streams with Smart Campaign triggers
B) Dynamic content in batch emails
C) Batch campaigns with static lists
D) Manual segmentation of leads


2. A business needs to measure the performance of email campaigns across regions.
Which solution should be implemented?

A) Use Smart Campaign filters to analyze email performance
B) Focus only on open rates for emails
C) Consolidate all email campaigns into a single report
D) Create region-specific Email Performance Reports


3. A company is re-evaluating their lead management process after realizing their current reporting is insufficient. While reviewing the current setup, a Marketo Engage consultant has discovered two things:
Everyone in the database is included in the Revenue Cycle Model (RCM), including employees and partners, which is skewing the data.
Leads can be recycled for more than a dozen reasons, but these are not currently captured in Marketo. This makes it difficult for the marketing team to decide how to further nurture the lead.
Based on this input, what should the consultant recommend first regarding the RCM?

A) Multiple detour stages should be created for each Recycle reason, to better track these reasons in Marketo
B) Unengaged leads should be moved into a Disqualified stage, because they are no longer in profile
C) People in the database who will never be sold to should move to a Disqualified stage, to avoid including them in the Success Path
D) Exclude recycled leads from the RCM entirely to avoid skewing data


4. What are benefits of using multi-touch attribution? (Choose two)

A) Limits tracking to first and last touches
B) Provides comprehensive ROI insights
C) Ignores initial touchpoints
D) Tracks multiple points of interaction


5. Which report helps assess the success of an engagement program?

A) Email Performance Report
B) People Performance Report
C) Engagement Stream Performance Report
D) Program Performance Report


Solutions:

Question # 1
Answer: A
Question # 2
Answer: D
Question # 3
Answer: C
Question # 4
Answer: B,D
Question # 5
Answer: C

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