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Adobe Marketo Engage Architect Master Sample Questions:

1. A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A) Create a People Performance Report and add Opportunity Metrics to measure success
B) Create a Success Path Analyzer report and compare data from different timeframes
C) Create a Program Performance Report to calculate success and new people acquired by the program
D) Create an operational Smart List for each stage of the funnel and export to a dashboard

2. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo REST API Create Lead Endpoint
B) Marketo REST API Push Lead to Marketo Endpoint
C) Marketo REST API Submit Form Endpoint
D) Marketo Forms 2.0 JavaScript API

3. A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A) Leads that are recycled cannot re-enter the Revenue Cycle Model stages
B) Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.
C) When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
D) If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.

4. A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

A) Schedule campaigns during non-peak hours
B) Consolidate all campaigns into one large Smart Campaign
C) Optimize Smart Lists with targeted filters
D) Replace Smart Lists with Static Lists

5. Which type of integration is best suited for syncing real-time sales updates with Marketo?

A) CSV uploads
B) API-based integration
C) Batch processing
D) Manual updates

Solutions: