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Adobe Marketo Engage Architect Master Sample Questions:

1. When should partitions be used in Marketo?

A) When organizing campaigns by engagement type
B) When managing global leads across multiple regions
C) When personalizing templates for small audiences
D) When using static lists exclusively

2. Which steps should be prioritized to improve workflow performance in Marketo? (Choose two)

A) Increase the number of batch campaigns
B) Schedule campaigns during non-peak hours
C) Replace static lists with Smart Lists
D) Reduce the number of triggers in workflows

3. What criteria are essential when evaluating campaign logic for lead engagement? (Choose two)

A) Scheduling campaigns during peak hours
B) Leveraging dynamic content in campaigns
C) Using static lists for all segmentation
D) Defining lead scoring thresholds

4. A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

A) Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.
B) Advise the company to increase its API limits to solve the API issue.
C) Change the "Country" field from a text field to a string field to standardize the values.
D) Create a daily re-occurring batch that standardizes "Country" into clean values.

5. A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A) Remove inactive campaigns
B) Consolidate all campaigns into one workspace
C) Reduce the number of campaigns
D) Implement naming conventions for campaigns

Solutions: