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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing automation expert is building a reusable component that needs to display a different greeting message based on the user's language preference (`profile.person.language`).
Which type of fragment is best suited to encapsulate this purely logical decision?

A) Conditional Fragment
B) Expression Fragment
C) Dynamic Fragment
D) Content Fragment

2. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) An Action activity
B) A Data Source activity
C) An Update Profile activity
D) A Condition activity

3. A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
Where should this "non-customer only" rule be configured?

A) In the offer's Placement settings.
B) In the Decision's ranking criteria.
C) In the offer's Eligibility Rules.
D) In the Collection's properties.

4. A lead email developer is tasked with creating a reusable, centrally-managed header component. This header needs to be used across dozens of email templates to ensure brand consistency and reduce future development time. The header contains the company logo, navigation links, and some personalization logic.
What is the most efficient way to build and manage this reusable component?

A) Create the header in one email, then copy and paste the HTML into each new email.
B) Take a screenshot of the header and insert it as an image.
C) Save the header as a Content Template.
D) Create the header as a Fragment.

5. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.
B) The journey can only use the identity provided in the triggering event.
C) The journey will fail because the triggering event does not contain an email address.
D) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI

Solutions: