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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An email marketing specialist is personalizing a welcome email and wants to ensure a graceful fallback for profiles that are missing a first name. Instead of "Hello ,", it should say "Hello Valued Customer,". The profile attribute is `person.name.firstName`.
How can this be achieved concisely in the Expression Editor?

A) `fallback(person.name.firstName, "Valued Customer")`
B) `person.name.firstName || "Valued Customer"`
C) `person.name.firstName ? "Valued Customer"`
D) `IF(person.name.firstName, person.name.firstName, "Valued Customer")`

2. A marketing automation architect is designing a scalable content system. The architect needs a way to reuse complex personalization logic, such as an `if/else` statement that checks multiple profile attributes to display a specific greeting.
Which type of fragment should the architect use to create this reusable logic?

A) Header fragment
B) Content fragment
C) Dynamic fragment
D) Expression fragment

3. A marketing manager wants to prevent customers from receiving too many messages in a short period. The rule is that no customer should receive more than one promotional message (email or SMS) per day.
Which two components must be configured to enforce this rule across all promotional campaigns and journeys? (Choose 2.)

A) A suppression list containing all recently contacted customers.
B) A global Frequency Rule defining the 1-message-per-day limit.
C) A 'Condition' activity in each journey to check the last contact time.
D) A "Promotional" category applied to all relevant messages.
E) A journey-level property to cap entrances.

4. A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the business practitioner interpret these results?

A) Treatment B is the winner because it has the highest open rate and a confidence level above 95%.
B) The experiment is invalid because the holdout group's open rate is too low.
C) Neither treatment is a clear winner, and the test should be run again.
D) Treatment A should be chosen because its confidence level is exactly 95%.

5. An event marketing coordinator is setting up a journey to send a reminder email for an upcoming webinar. The journey should start exactly 48 hours before the webinar for each registered user. The webinar's specific date and time is stored as a `webinarDate` attribute on each registrant's profile.
How should the entry and timing of this journey be configured?

A) Start with a 'Reaction' event that listens for a registration confirmation.
B) Start with a 'Read Audience' activity scheduled to run daily, followed by a condition to check if the webinar date is in 2 days.
C) Start with a scheduled 'Read Audience' activity that runs hourly to check for registrants.
D) Start with an 'Audience Qualification' activity for a segment of "all webinar registrants".

Solutions: