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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What is the order of governance operations for curated components (dimensions, metrics, filters, date ranges) that ultimately determines what a user can see in a Workspace?
Response:

A) Workspace-level curation is a primary filter and overrides any product profile level governance of components in the Adobe Experience Cloud Admin Console.
B) Workspace-level curation and product profiles governance in the Adobe Experience Cloud Admin Console of curated components cross-synch to maintain alignment.
C) Workspace level curation is a secondary filter that applies after application of product profiles governed components in the Adobe Experience Cloud Admin Console.
D) Product profiles have no impact on component visibility in Workspaces.

2. Which features enable data filtering and segmentation in Adobe CJA?
(Select two.)
Response:

A) Event Flags
B) Segments
C) Data Transfer Rules
D) Calculated Metrics

3. You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites. Which type of Filter container should you use to narrow down your data?
Response:

A) A Page container.
B) A Person container.
C) An Event container.
D) A Session container.

4. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID exists (People)) / (Customer ID does not exist (People))

B) (Customer ID exists (People)) / People

C) (Customer ID does not exist (People)) / People

5. An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days.
The histogram should display the number of customers who tried to reach agents less than 3 times, 3-6 times, 6-9 times, and more than 9 times.As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as 'counting method'.
What could be the possible reason for this approach to be invalid?
Response:

A) Histogram does not support grouping by custom dimensions
B) Histogram supports standard bucket size of 5 or 10 and not 3
C) Histogram supports only Event as counting method and not Person
D) Histogram supports only standard metrics and not calculated metrics.

Solutions: