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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which features support real-time data analysis in Adobe CJA?
(Select two.)
Response:

A) Data Retention Policies
B) Event Processing Engine
C) Real-Time Data Sync
D) Profile Data Management

2. Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:

A) Custom Data Views
B) Profile-Based Filters
C) Campaign Execution Module
D) Segment Overlap Tool

3. Which actions should be performed before generating a trend analysis report in Adobe CJA?
(Select two.)
Response:

A) Define Metrics and Dimensions
B) Apply a Date Range Filter
C) Create Data Export Rules
D) Enable Real-Time Data Sync

4. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
B) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
C) Develop a campaign to drive traffic to the retail section based on high-support section visits.
D) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.

5. Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:

A) Event Filters
B) Identity Filters
C) Campaign Rules
D) Metric Filters

Solutions: