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IIBA Certification in Business Data Analytics (IIBA - CBDA) Sample Questions:

1. An analytics system is being developed by relying entirely on research questions that are framed using the results from benchmarking. Which research question is being asked?

A) Which customers provide the greatest profit to the company?
B) Will more profit be made if we increase or decrease our sales price?
C) How efficient is the company compared to its competitors?
D) Which employees are we in danger of losing?

2. An analyst supporting the Marketing department for a specialty retailer has been asked to look through past sales data to help guide product decisions. The business sponsor for this initiative would first like to know
'What is the most profitable product line?'. What type of analytics is the analyst going to perform to address this question?

A) Prescriptive
B) Descriptive
C) Diagnostic
D) Predictive

3. Operation managers are concerned about the increasing attrition rates in the call center. A series of interviews is being conducted with call center agents to collect information to better understand the problem.
Interviewees will ask open and closed ended questions that are both quantitative and qualitative. Which of the following is considered a qualitative open-ended question?

A) How many calls on average do you service in an hour?
B) How does call volume contribute to job burnout?
C) Would morale improve if you could work 2 days per week from home?
D) Do you receive more calls on Mondays or Fridays?

4. A large car manufacturer is interested in comparing the number of sales for a specific model of electric car across all 50 US states.
The data analytics team sourced and acquired the data, and the business analyst created the model to compare sales across states.
In a meeting to review the results, the feedback received included several complaints concerning an inability to distinguish the number of sales per state. What model would result in such confusion?

A) Bullet chart
B) Bar chart
C) Dual axis chart
D) Pie chart

5. A company wants to gauge the thoughts of their employees towards a new company product. On the 25th of March the interviewer makes a list of all employees who were at work on that day and then chooses a subset of those employees to interview. Which term describes the list of all employees present on March 25th?

A) Sample weights
B) Sampling frame
C) Survey sample
D) Population of interest

Solutions:

Question # 1 Answer: C

Question # 2 Answer: B

Question # 3 Answer: B

Question # 4 Answer: D

Question # 5 Answer: B