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IIBA Certification in Business Data Analytics (IIBA - CBDA) Sample Questions:

1. While formulating the results from completed analysis, the analytics team is applying different techniques to determine an optimal solution to the specified business problem. Which of the following runs the risk of introducing bias in their decision making process?

A) Evidenced-based decision making
B) Letting the data tell the story
C) Correlations identified through artificial intelligence
D) Expert judgement and experience

2. Based on the results of a recently completed analytics initiative, the Human Resource department for a major department store implemented a change to its hiring practice to address the attrition rates of its sales associates. The new policy stated that candidates applying for sales positions must possess at least 3 years of relevant sales experience to be considered. After implementing the change, attrition rates are 10% higher and management is frustrated. Which of the following could result in this outcome?

A) Analytics is not helpful given this situation
B) The results of analysis have been incorrectly interpreted
C) The change proposed is not aligned to company strategy
D) Sales experience is not a relevant skill

3. A marketing director has asked the question 'How many product purchases are expected this coming year given the current marketing campaign?". What type of analytics would be performed to answer this question?

A) Prescriptive
B) Descriptive
C) Diagnostic
D) Predictive

4. A database analyst is modelling a database for a large toy manufacturer. Which statement describes a logical database model?

A) The layer of views created to summarize data or provide another perspective of certain data
B) A model that depicts the actual design of the relational database
C) Modelling that involves objects being defined at the schema level
D) An abstraction of the conceptual data model that includes rules of normalization

5. The analytics team has been asked to assess sales data from their company's website with the hopes of providing insights to help increase online sales. It's the first time the team is looking at this specific data and they are concerned about the quality of data that has been captured. They decide to use the following approach as the next step:

A) Data Analysis
B) Trend Analysis
C) Exploratory analysis
D) Classification analysis

Solutions:

Question # 1 Answer: D

Question # 2 Answer: C

Question # 3 Answer: D

Question # 4 Answer: D

Question # 5 Answer: C