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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A) Path Optimizer
B) A/B Testing
C) Einstain Engagement Activities

2. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A) Journey Builder Sends
B) List Unsubscribes
C) Publication Lists

3. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Under user permissions, select limited template access.
B) Configure Content Blocks to only be usable within approved templates.
C) Configure restrictions within a Content Area for approval block types

4. Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A) Verification Activity
B) Skip Automation
C) Wait Activity

5. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A) SQL Query, Filter, Data Extract
B) SQL Query, Data Extract, File Transfer
C) Filter, Data Extract, File Transfer

Solutions: