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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A) Path Optimizer
B) A/B Testing
C) Einstain Engagement Activities

2. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Leverage Social Studio to capture email addresses.
B) Use Journey Builder to build an audience using Ad Studio.
C) Create CloudPages to collect and subscribe users,

3. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

A) Einstein Copy Insights
B) Enhanced Dynamic Content
C) Einstein Content Selection

4. Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A) _sent Dataview
B) 'Subscribers Not Sent To* report
C) Not Sent Tracking Extract

5. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) Random Data Extension
B) SQL query activity
C) Filter Data Activity

Solutions:

Question # 1 Answer: A

Question # 2 Answer: C

Question # 3 Answer: C

Question # 4 Answer: C

Question # 5 Answer: A