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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A) Tracking Extracts
B) Google Analytics Integration
C) Report Snapshots

2. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A) A subscriber was not selected in the Subscriber Preview tab.
B) The send exceeded the maximum test send threshold.
C) Test sends are rot recorded on the Send Log Data Extension.

3. Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Data Extract Activity
B) Verification Activity
C) Wait Activity

4. A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?

A) From Address Management
B) Domain SSL Certificates
C) Send Classifications

5. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Use Email Address as Subscriber Key.
B) Select 'Deduplicate by Email' checkbox.
C) Mark the field as the Primary Key.

Solutions: