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IBM M2020-615 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Solution Differentiation and Competitive Positioning | 25% | - Unique value propositions - Target customer segments - Advantages vs competing solutions |
| Sales Strategy and Value Selling | 25% | - ROI and business case presentation - Matching solutions to business needs - Identifying customer pain points |
| IBM Performance Management Solutions Overview | 25% | - Industry use cases and benefits - Product portfolio and positioning - Key features and capabilities |
| Licensing, Deployment and Support | 25% | - Licensing models and options - Deployment and implementation overview - Available support and services |
IBM Business Analytics Performance Management Sales Mastery Test v2 Sample Questions:
Which statement is true about the IT department as an entry point for selling IBM's Business Analytics FPM solutions?
- A. IT will most likely own the planning process.
- B. IT is targeted by the fewest competitors
- C. IT is often unaware that a planning product exists for their department.
- D. IT will probably be in charge of evaluating software solutions for the organization
Correct Answer: D 🗳️
What is the initial objective when laying the groundwork for an opportunity to sell IBM's Business Analytics FPM solutions?
- A. Meeting only with the CFO
- B. Meeting with the CIO directly
- C. Getting into the office of IT
- D. Getting into the office of finance
Correct Answer: D 🗳️
Which aspect of IBM's Business Analytics FPM solutions is most likely to appeal to a CIO or IT director?
- A. Gain early insights to enable redirection relative to corporate goals
- B. Avert surprises from financial and operational performance
- C. Leverage existing ERP investments with proven solutions
- D. Keep the look and feel of Excel, but in an automated driver-based model
Correct Answer: D 🗳️
Which of the following are not a direct datasource for Cognos Disclosure Management?
- A. IBM Cognos TM1
- B. Sybase Adaptive Server
- C. IBM Cognos Controller
- D. Microsoft SQL Server
- E. Oracle Hyperion Essbase
Correct Answer: B,C 🗳️
Which officer is most often expected to serve as the performance management expert in the organization?
- A. Chief Information Officer
- B. Chief Executive Officer
- C. Chief Financial Officer
- D. Chief Operating Officer
Correct Answer: B 🗳️
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