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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Create and manage contacts and leads - Build static and dynamic segments |
| Topic 2: Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Manage email marketing and templates - Design multi-channel campaigns |
| Topic 3: Analytics, Reporting and Integration | 10% | - Integrate with Dynamics CRM - Analyze campaign performance - Generate marketing reports and dashboards |
| Topic 4: Event Management and Budgeting | 15% | - Set up and manage events/webinars - Manage media plans and rate cards - Track marketing budgets and expenses |
| Topic 5: Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - System navigation and settings - Marketing calendar and workspace |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. Your company gains new customers several times a week. You must perform 18 specific tasks in Microsoft Dynamics Marketing for each new customer.
Which feature can you use to quickly generate the tasks for a new customer?
A) Job Template
B) Job Request Template
C) Marketing Plan
D) Quick Campaign
2. Which event information can you track in Registration records and in Attendance records?
A) the contacts who attended the event
B) the date on which people can register for the event
C) the number of people permitted to attend the event
D) the cost to attend the event
3. A vendor provides you with a list of 100 partner companies. You intend to market directly to the companies. You create a contact in Microsoft Dynamics Marketing for each company.
Which group should you associate the contacts with?
A) Client
B) Marketing
C) Vendor
D) Staff
4. What information can you specify for an event session in Microsoft Dynamics Marketing?
A) Capacity
B) Related Sessions
C) Estimated Attendance
D) Staff/Speakers
5. You create an event in Microsoft Dynamics Marketing. You plan to request bids from catering vendors and then award the event catering to a vendor.
Which three steps should you perform to track the vendors? Each correct answer presents part of the solution.
A) Create a Request for Quote (RFQ), then add the prospective vendors and the event catering item to the RFQ.
B) Send the event catering RFQ to the prospective vendors.
C) Select the item and award it to the winning vendor.
D) Mark the winning vendor's response as Awarded.
E) Create a quote, then add the prospective vendors and the event catering item to the quote. E-lc-
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A,B,C |
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