
2025 Valid Advanced-Cross-Channel Exam Updates - 2025 Study Guide
Advanced-Cross-Channel Certification - The Ultimate Guide [Updated 2025]
Salesforce Advanced-Cross-Channel Exam covers topics such as cross-channel marketing, email marketing, social media advertising, mobile marketing, and marketing automation. Advanced-Cross-Channel exam is designed to test the candidate's knowledge of these topics and their ability to apply them in real-world scenarios. Salesforce Advanced Cross Channel Accredited Professional certification is aimed at professionals who work in marketing, sales, and customer service roles and want to enhance their skills and knowledge in the field of marketing automation.
NEW QUESTION # 21
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein content selection
- C. Einstein copy insights
Answer: B
NEW QUESTION # 22
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
- A. Onlythe top level business unit will have access and permissions need be set here for sharing
- B. Onlythe business unit where it was created will have access
- C. All business units will haveaccess
- D. Onlythe business unit(s) immediately below the top level account will have access
Answer: A
NEW QUESTION # 23
How often are Einstein Engagement Scores updated?
- A. Every hour
- B. Every day for mobile, every week for email.
- C. Every day for email, every week for mobile.
- D. Every day
Answer: D
NEW QUESTION # 24
What is true about Inbox message:
- A. Alert+inbox consume 1 supermessage.
- B. It can open any public url also and not only cloud page
- C. Device owns the message not the contact.
- D. Contact owns the message not the device.
Answer: C
NEW QUESTION # 25
Where would you set a threshold limit in social studio
- A. column in engage
- B. enterprise admin settings
- C. tab in engage
- D. workspace settings
Answer: D
Explanation:
* Understanding Threshold Limits: In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.
* Navigating Social Studio: Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.
* Workspace Settings as the Key: Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.
* Detailed Steps Within Workspace Settings:
* Access Workspace Settings: In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a
"Workspace Settings" option.
* Notification Settings: Within "Workspace Settings," you look for a section related to
"Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.
* Threshold Configuration: Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.
* Why Other Options Are Incorrect:
* A. Enterprise Admin Settings: Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.
* C. Tab in Engage: Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.
* D. Column in Engage: Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.
* "Thresholds" in "Admin" settings refer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.
In Summary:
Workspace settings in Social Studio are where you control the notification thresholds, making B. workspace settings the correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.
NEW QUESTION # 26
Where are Topic Profiles configured for use in Command Center? 01m 03s
- A. Social Studio Automate
- B. Social Studio Admin
- C. Social Studio Engage
- D. Command Center Admin
Answer: B
NEW QUESTION # 27
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
- A. Salesforce trains eachcustomer's model using only thatcustomer's data.
- B. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- C. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
- D. EEFuses only commercial send data.Transactional sends are not considered in modeling.
- E. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
Answer: A,B,C
NEW QUESTION # 28
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Use an api to create record in sales cloud directly from the ecom site
- B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- C. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
- D. Sales cloud entry audience in journey builder
Answer: C,D
NEW QUESTION # 29
What is the most frequent option to refresh an Advertising Audience?
- A. BI-weekly
- B. Daily
- C. Monthly
- D. Hourly
- E. Weekly
Answer: C
NEW QUESTION # 30
What two Journey types enable an administrator to efficiently create and track opens and clicks?
- A. Region Send
- B. Transactional Send
- C. Country Send
- D. Language Send
- E. Single Send
Answer: B,E
NEW QUESTION # 31
What data is there in mobile connect demographics, select3
- A. City
- B. channel
- C. Email
- D. Region
- E. First name
Answer: A,D,E
Explanation:
MobileConnect Demographics:
* MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
* A. City:The city associated with the contact's mobile number or address.
* B. Region:The region (state, province, etc.) associated with the contact.
* D. First Name:The contact's first name (if captured during opt-in or data import).
* Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
* C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
* E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.
NEW QUESTION # 32
How can Distributed Marketing messages be configured to use approval workflows?
- A. A customer support case needs to be opened to enable the functionality.
- B. Therearecurrently no approval workflows available.
- C. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
- D. All DM sends need to enable the''workflow active' settingwithin the message template.
Answer: C
NEW QUESTION # 33
Which three factors are analyzed for each subject line by Einstein Copy Insights?
- A. Phrases that spark engagement
- B. Frequently used phrases
- C. Emotional tone
- D. Improper punctuation
- E. Spelling Errors
Answer: A,B,C
NEW QUESTION # 34
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
- A. An expression builder references Journey Data and Contact Data.
- B. An expression builder references Journey Data and Journey Filtered : activities
- C. Nullable fields to be used for comparing your Journey Data and Contact Data fields
- D. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
Answer: A,D
NEW QUESTION # 35
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
- B. The software can track each message utilizing the Event Notification service.
- C. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
- D. Transactional messaging limits the number of API calls a minute.
- E. API runs on an updated messaging platform which improves scale and send speed
Answer: B,C,E
NEW QUESTION # 36
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. daily
- B. hourly
- C. monthly
- D. Biweekly
Answer: A
Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.
NEW QUESTION # 37
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Listen, Understand , Act
- B. Understand, decide act
Answer: A
NEW QUESTION # 38
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