Free Sales Ending Soon - 100% Valid Marketing-Cloud-Administrator Exam Dumps with 166 Questions
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The Marketing-Cloud-Administrator certification exam is meant for professionals who have experience in administering the Salesforce Marketing Cloud platform. This includes individuals who are responsible for creating and managing email campaigns, automating marketing processes, and analyzing data to improve marketing performance. The exam tests the candidate's knowledge on topics such as Marketing Cloud configuration, email marketing best practices, data management, and reporting.
The Salesforce Marketing-Cloud-Administrator certification exam consists of 60 multiple-choice questions, which must be completed within 105 minutes. To pass the exam, candidates must score at least 65%. The exam is available in multiple languages, including English, Spanish, French, German, Japanese, and Portuguese.
The Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Certification Exam is a highly sought-after certification in the field of marketing automation. This certification is designed for individuals who are responsible for managing and implementing marketing campaigns using the Salesforce Marketing Cloud platform. The exam tests the candidate's knowledge and understanding of the Marketing Cloud platform, including its features, functionalities, and best practices.
NEW QUESTION # 67
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
- A. Classifying sends and defining parameters for email sends
- B. Creating a SMS message and sending a mobile campaign
- C. Building the data structure used to store audience information
- D. Creating users and assigning roles which meet their job functions
- E. Importing data into contacts using the Data Loader
Answer: A,C,D
NEW QUESTION # 68
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Preference Center link and physical mailing address
- B. Preference Center link and a link to the business website
- C. Business name and physical mailing address
- D. Business name and a link to the business website
Answer: A
NEW QUESTION # 69
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
- A. Segment by geographic region as after-hours sends will be marked as spam
- B. Segment by domain to limit number of sends to each email provider
- C. Segment subscribers with soft bounces in their own dedicated send
- D. Segment to those recipients receiving text email versions first
Answer: B
NEW QUESTION # 70
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
- A. Create and apply folders with naming conventions in the current account to keep track of brand assets.
- B. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
- C. Create child business units for each brand and nest another level of child business units for GEOs.
- D. Create one child business unit for the other brands to share but apply folders and naming conventions.
Answer: A
NEW QUESTION # 71
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
- A. MobilePush was enabled by mistake, which consumes Super Messages when not in use.
- B. A multiplier is applied to each SMS message based on the destination country
- C. The majority of NTO's subscriber base is in the United States.
- D. Each email consumes five super messages when sending below a certain threshold.
Answer: D
NEW QUESTION # 72
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. HTML
- B. SQL
- C. AMPscript
- D. CSS
Answer: C
NEW QUESTION # 73
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Length of time needed to pause sending is greater than one month
- B. Pre-warmed IP address can be purchased from Salesforce
- C. All of NTO's accounts should be on the same stack
- D. Send volume is large enough to maintain a positive or neutral reputation
Answer: C,D
NEW QUESTION # 74
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
- A. Move the File Transfer to its own automation and include a notification email address
- B. Update the Import definition to include a notification email address
- C. Move the Import definition to its own automation and include a notification email address
- D. Update the automation to include a notification email address for Runtime Errors
Answer: B
NEW QUESTION # 75
A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
- A. CloudPages
- B. Query Studio
- C. Journey Builder
- D. Synchronized Data Sources
Answer: D
NEW QUESTION # 76
What are entry source types for Journey Builder?
- A. Data Extension, CloudPages, Email List, API Event
- B. Data Extension, Email List, API Event, Date Based Event
- C. Data Extension, Audience Studio, API Event, Date Based Event
- D. Data Extension, Salesforce Community, GA360, Email List
Answer: C
NEW QUESTION # 77
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
- A. Setup > Apps > Salesforce Integration
- B. Setup >Data Management > Synchronized Data Extensions
- C. Contact Builder > Data Extensions > Synchronized Data Extensions
- D. Contact Builder > Data Sources
Answer: D
NEW QUESTION # 78
How are publication lists used in the Marketing Cloud?
- A. To manage subscribers in guided and triggered email sends.
- B. To allow subscribers to opt-down/out instead of unsubscribing from all.
- C. To send communication to all subscribers, regardless of opt -in status.
- D. To build dynamic content rules by subscriber type.
Answer: B
NEW QUESTION # 79
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Configure the Enterprise wide default retention to one year
- B. Apply a Row Based Retention to each data extension as it is created, set to 12 months
- C. Configure the business unit data retention setting to 12 months
- D. Set inactive data to be automatically cleared after one year, but is recoverable
Answer: B
NEW QUESTION # 80
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers
- A. Select Delete Auto-Replies and Out-of-Office mail Management
- B. Ensure a Custom response is enabled for Automated Response in Reply mail Management
- C. Verify Reply Mail Management has been enabled in the account
- D. Select Unsubscribe Manual requests in Reply Mail Management
Answer: B,C
NEW QUESTION # 81
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Separate regions into business units and apply Subscriber Filters
- B. Filter data view permissions at the subscriber level
- C. Deploy Multi-Org with a single Marketing Cloud Account
- D. Deploy separate Publication Lists for each region within one account
Answer: A
NEW QUESTION # 82
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Tracking > Test Send Emails
- B. My Tracking > A/B Testing
- C. My Reports > Administrator Reports > Email Sends By User
- D. My Reports > Administrator Reports > Email Send Report
Answer: A
NEW QUESTION # 83
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Microsite with Web Collect to store entrants on a data extension.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Data Extension with double opt-in status defined.
- D. Send Email Activity with a link to a subscription center.
Answer: B,C
NEW QUESTION # 84
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Ask employees to use personal email addresses instead of corporate email addresses
- B. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- C. Ensure employees have opted in to the test email list or data extension
- D. Import employee email addresses into All Subscribers with an "Active status
Answer: B
NEW QUESTION # 85
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Dynamic Content Block
- B. Reference Content Block
- C. CloudPage forms Content Block
- D. Email Form Content Block
Answer: C
NEW QUESTION # 86
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: B
NEW QUESTION # 87
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- B. Build an email using multiple images, with all text saved in the brand font.
- C. Use a web-safe font for text that closely matches the brand's custom font.
- D. Build an email as one image, with all text saved in the brand font.
Answer: C
NEW QUESTION # 88
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Filter Contacts are enabled to refine the audience.
- B. Contract Data is used for the Decision Split.
- C. Entry Source attributes are available in Journey Settings.
- D. Journey Data is used for the Decision Split.
Answer: D
NEW QUESTION # 89
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the appropriate user mappings in the CRM configuration
- B. Apply the Marketing Cloud for AppExchange User option as well
- C. Apply the administrator and Marketing Cloud Administrator permission sets to user
- D. Reset al passwords to force new tokens
Answer: C
NEW QUESTION # 90
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