[Oct-2021] Verified SAP Exam Dumps with C_C4H260_01 Exam Study Guide
Best Quality SAP C_C4H260_01 Exam Questions Actual4Exams Realistic Practice Exams [2021]
NEW QUESTION 45
What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answer: to this question.
- A. Analytics Stories
- B. Consumer reports
- C. System reports
- D. Operational reports
Answer: C,D
NEW QUESTION 46
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.
- A. The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
- B. If a rule consists of more than one condition, they are always logically combined by OR.
- C. If two rule models with the same validity are active, no rule model is executed.
- D. A score can have more than one rule model, because rules can have different validity and application scope.
Answer: A,D
NEW QUESTION 47
You want to add custom fields for different business contexts such as interaction contacts, and interactions. Which apps allow you to check if custom fields have been added and are ready to be moved to the production system? Note: There are 2 correct Answers to this question.
- A. Export Software Collection
- B. Extensibility Inventory
- C. Custom Catalog Extensions
- D. Import Software Collection
Answer: A,D
NEW QUESTION 48
According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct Answers to this question.
- A. Define origins and a matching strategy.
- B. Define the campaign templates.
- C. Decide which APIs will be used and when.
- D. Draw an overview picture of your system landscape.
- E. Define marketing approvals.
Answer: B,D,E
NEW QUESTION 49
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.
Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:
There are 3 correct Answers to this question.
- A. Contact ID
- B. Start, End date
- C. Key identifier field
- D. Origin
- E. Description
Answer: B,D
NEW QUESTION 50
You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?
- A. Recently Purchased Items (Interactions) Often Bought Together (Interactions)
- B. Often Bought Together (Interactions) Often Bought Together Across Transactions (Interactions)
- C. Top Sellers (Interactions) Often Bought Together (Interactions)
- D. Position a Product Often Bought Together Across Transactions (Interactions)
Answer: A
NEW QUESTION 51
Your customer wants to send a discount to every consumer as soon as they install their mobile app.
Which of the following are the correct campaign types to use? Note: There are 2 correct Answers to this question.
- A. Paid search
- B. Trigger-based
- C. Facebook
- D. Mobile Campaign
Answer: B,D
NEW QUESTION 52
You want to run an e-mail campaign test in your SAP Marketing Cloud quality system. Which applications need to be configured to perform this test?
- A. Campaign Execution Blacklist Sender Profiles
- B. User Lists Campaign Execution Whitelist
- C. Maintain Certificate Trust List Content Studio
- D. Campaign Execution Whitelist Sender Profiles
Answer: D
NEW QUESTION 53
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud?
- A. Configure the priority for each origin of contact ID.
- B. Make sure the source system is sending the Validation Status attribute.
- C. Load the more reliable data sources before other ones.
- D. Set up a communication medium for each source system.
Answer: D
NEW QUESTION 54
You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct Answers to this question.
- A. Create filter conditions via Live Target Groups.
- B. Export in Manage Your Solution by creating a change project.
- C. Publish an implementation description to your test system.
- D. Test custom logic using predefined test variants.
- E. Create an implementation description using ABAP for key users.
Answer: C,D,E
NEW QUESTION 55
You want to adapt or extend the standard reporting options. What underlying technology is used for this?
- A. Custom Analytical Queries
- B. Analytics Stories
- C. Operational Reports
- D. Custom CDS views
Answer: A
NEW QUESTION 56
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.
- A. Create a communication arrangement.
- B. Create a communication system.
- C. Assign a communication system to the communication scenario.
- D. Activate the scenario to enable communication.
- E. Assign communication users to the communication system.
Answer: A,B,C
NEW QUESTION 57
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
- A. Change the attribute label in the Manage Your Solution app.
- B. Choose the relevant data source for the segmentation object and add the desired attribute label.
- C. Change the attribute label directly in the Segmentation Models app.
- D. Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.
Answer: B
NEW QUESTION 58
Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct Answers to this question.
- A. E-mail
- B. Push notification
- C. Facebook
- D. SMS
Answer: A,B
NEW QUESTION 59
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies?
- A. 1. Marketing Permissions 2. Marketing Subscriptions 3. Interaction Contacts
4. Products - Product Category 5. Interactions - B. 1. Interaction Contacts 2. Marketing Permissions 3. Interactions 4. Products - Product Category 5.
Marketing Subscriptions - C. 1. Interactions 2. Interaction Contacts 3. Marketing Subscriptions 4. Marketing Permissions 5.
Products - Product Category - D. 1. Interaction Contacts 2. Marketing Permissions 3. Marketing Subscriptions 4. Products - Product Category 5. Interactions
Answer: B
NEW QUESTION 60
When importing actual data from SAP ERP, where is the data associated to the campaign shown?
- A. Collaboration area
- B. Performance area
- C. Spend area
- D. Content area
Answer: D
NEW QUESTION 61
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from the specific countries and regions.
- B. Add an applicable scope for the relevant countries and regions.
- C. Assign a specific target group with those countries and regions to the target object.
- D. Use Segmentation to select relevant countries and region.
Answer: D
NEW QUESTION 62
You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct Answers to this question.
- A. Master Data
- B. Product Recommendation
- C. Order
- D. Agreements
- E. Coupons
Answer: B,C,E
NEW QUESTION 63
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct Answers to this question.
- A. By grouping marketing objects, such as programs and campaigns
- B. By triggering up-selling to higher valued product bundles
- C. By running campaigns to prolong contracts
- D. By allocating budget for marketing activities and plan budgets
Answer: C,D
NEW QUESTION 64
You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?
- A. Create multiple origin of contact IDs with type: e-mail.
- B. Make the origin of contact ID for e-mail shareable.
- C. Enhance the interaction contact entity by using the custom field and logic app.
- D. Implement the enhancement option: revise interaction data before import.
Answer: A
NEW QUESTION 65
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