Attested C_C4HMC92 Dumps PDF Resource [2021]
Latest C_C4HMC92 Actual Free Exam Questions Updated 123 Questions
SAP Marketing Cloud Implementation Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books | Weighting |
|---|---|---|
| Onboarding and getting started | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Lead and Account Based Marketing | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. Leads and Accounts | < 8% |
| Marketing Planning and Performance | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. Help Marketing and Performance | < 8% |
| Dynamic Customer Profiling | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. Help Commerce Marketing | < 8% |
| Integration and Data Upload | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Segments, Campaigns and Journeys | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Extensibility | Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Analytics and Reporting | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. Help Analytics | < 8% |
| Administration Tasks | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
NEW QUESTION 71
In SAP Marketing Cloud Planning and Performance, which of the following is used to do top-down planning?
- A. Budget Planning
- B. Customer Business Planning
- C. SAP Advanced Planning and Optimization
- D. Detailed Spend Planning
Answer: A
NEW QUESTION 72
How do you assign a custom field to be used in Segmentation?
- A. In the Custom Fields and Logic App, edit your custom field, enable Segmentation Usage in Uls and Reports
- B. In the Custom Fields and Logic App, edit you custom field, select the accurate Segmentation Object in Business Scenarios
- C. In the Marketing Extensibility App > Assign to Segmentation, set the field visible for the accurate business ^ Context and Segmentation Object
- D. In the Marketing Extensibility App > Assign to Segmentation, add the field to the accurate Business Context and Segmentation Object
Answer: C
NEW QUESTION 73
In which content types can you include product recommendations?
- A. Push notification
- B. LINE message
- C. Email
- D. Landing page
Answer: C
NEW QUESTION 74
You want to load your contacts from SAP CRM, SAP Commerce and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?
- On Facebook, a customer can have multiple profiles.
- Facebook is the least trustworthy source of information.
- A. Facebook > Priority 3, one per contact = X
- B. Facebook > Priority 1, one per contact = X
- C. Facebook > Priority 4, one per contact = "
- D. Facebook > Priority 2, one per contact = "
Answer: C
NEW QUESTION 75
What happens when you integrate SAP Marketing Cloud with SAP Cloud for Customer? (3)
- A. Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Cloud for Customer
- B. A delta load of all newly created opportunities in SAP Cloud for Customer triggers the creation of opportunity interactions in SAP Marketing Cloud
- C. For each lead sent through the campaign, SAP Marketing Cloud creates an opprotunity interaction that is assigned to a respective contact
- D. For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact
- E. A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Cloud for Customer
Answer: A,B,D
NEW QUESTION 76
The various options in Custom Analytical Queries are
- A. create a query.
- B. search an existing query.
- C. create queries from predefined SAP queries or from packages that you do not have permissions.
- D. All of these
Answer: D
NEW QUESTION 77
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? (2)
- A. A budget plan
- B. A project
- C. A work breakdown structure (WBS) element
- D. An internal order
Answer: B,C
NEW QUESTION 78
Which of the following describes OData?
- A. A high-performance, complex event driven engine
- B. A call to a function module that runs in a different destination from the calling program
- C. A protocol that provides an entity-based data model and a query language
- D. A protocol specification that requires an XML message format
Answer: C
NEW QUESTION 79
You want to see sales order interactions on the contract profile and be able to differentiate and filter on Web shop orders or physical store orders. How do you configure this? (2)
- A. Set up separate interaction channels for the web shop and physical store
- B. Assign media types and an interaction type to the communication medium
- C. Define media types for both the web shop and physical store
- D. Assign an interaction type and communication medium to the interaction channel
Answer: A,D
NEW QUESTION 80
Every Monday, you send recommendations by email to the consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Live
- B. Static
- C. Dynamic
- D. Triggered-based
Answer: C
NEW QUESTION 81
What are context driven services (CDS) and in which SAP Cloud are they located?
- A. CDS is a suite of products offered as services that retailers can implement on their commerce website. Within the suite are various pieces that each focus on different parts of the customer journey. It is located within SAP Service Cloud.
- B. CDS is a suite of products offered as services that retailers can implement on their commerce website. Within the suite are various pieces that each focus on different parts of the customer journey. It is located within SAP Sales Cloud.
- C. CDS is a suite of products offered as services that retailers can implement on their commerce website. Within the suite are various pieces that each focus on different parts of the customer journey. It is located within SAP Customer Data Cloud.
- D. CDS is a suite of products offered as services that retailers can implement on their commerce website. Within the suite are various pieces that each focus on different parts of the customer journey. It is located within SAP Commerce Cloud.
Answer: D
NEW QUESTION 82
Who can create a predictive model for external scores in Predictive Studio
- A. Business analysts only
- B. business analysts and marketing administrators
- C. Marketing administrators only
Answer: B
NEW QUESTION 83
What action automatically triggers a snapshot of a dynamic target group in SAP Marketing Cloud?
- A. A campaign is executed
- B. A target group is assigned to a campaign
- C. A snapshot analysis is opened
- D. A campaign is approved
Answer: A
NEW QUESTION 84
How are business roles and business catalogs configured in SAP Marketing Cloud? (2) I
- A. Read/Write restictions are configured at business role level
- B. Business catalogs comprise one or several business roles
- C. Read/Write restrictions are configured at business catalog level
- D. Businness roles comprise one or several business catalogs
Answer: A,C
NEW QUESTION 85
In Predictive Studio, uploading of the score values in the model fit can be done by
- A. a CSV file or the Scores API.
- B. the Scores API only
- C. a CSV file only
Answer: A
NEW QUESTION 86
What should you consider during data load? (2)
- A. Microsoft Excel formats the timestamp incorrectly when opening the file
- B. During synchronous upload of entities, parallel upload of entities is allowed
- C. During synchronous processing no data is uploaded if an error occurs during upload
- D. Transactional data object types are uploaded before master data object type
Answer: A,C
NEW QUESTION 87
You want to provide agile and real-time analytics with data coming from multiple data sources in SAP Marketing Cloud.
What tool do you use to visualize the data?
- A. SAP S/4HANA embedded analytics
- B. SAP Smart Business, executive edition
- C. SAP Analytics Cloud
- D. SAP BusinessObjects Design Studio
Answer: A
NEW QUESTION 88
What can you do with the Export Software Collection App?
- A. Check items for inconsistencies and dependencies
- B. Create a change project
- C. Export campaign history
- D. Upload from Quality system
Answer: A
NEW QUESTION 89
Which business scenarios can you implement by integrating SAP Marketing Cloud with SAP Commerce? (2)
- A. Access segmentation models in SAP Commerce
- B. Show product recommendations on the SAP Commerce storefront
- C. Trigger creation of sales orders from SAP Marketing Cloud to SAP Commerce
- D. Personalize the SAP Commerce storefront
Answer: B,D
NEW QUESTION 90
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