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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?

A) Create from New
B) Create from Template
C) Create from a Filtered Data Extension
D) Create from Existing

2. When does the validation of email address occur when using a data extension?

A) Done when subscriber updates profile in the profile center
B) Done when admin refreshes it
C) Done at the time of Import
D) Done at the time of Send

3. If you have more than 50,000 subscribers your test distribution should be what percent per condition?

A) 10%
B) 20%
C) 5%
D) 15%

4. Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A) Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
B) Create an API-driven process to put the data directly into the data extension when any data is changed.
C) Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
D) Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

5. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A) Put most important info in upper left quadrant...position logo, call to action.
B) Test and test again.
C) Use A/B Testing to see which email works best
D) Plan for blocked images....use HTML text and web safe fonts....include alt tags
E) Design for Mobile

Solutions: