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Salesforce Email Essentials (EEB101) Sample Questions:

1. What are the 5 proven email practices to drive revenue?
(Choose 5)

A) Drive engagement
B) Design for Clicks
C) Gain Subscribers
D) Adhere to the CANSPAM act.
E) Improve Deliverability
F) Use automation
G) Send email consumers want

2. A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A) Personalize the email content
B) Limit the email text to 250 words
C) Segment the audience for the email
D) Use an infographic email template

3. What are the 4 steps to create dynamic content?

A) Plan
B) Build Rules
C) Preview
D) Create
E) Execute
F) Test Send

4. A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?

A) Create folders and move content
B) Rename content to be alphabetical
C) Add tags to each piece of content
D) Filter based on content type

5. Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?

A) Tracking Click Activity tab > Email Overlay View
B) Tracking Job Links tab > URL ID
C) Tracking Overviewtab > Clicks
D) Tracking Click Activity tab > Link View

Solutions:

Question # 1 Answer: A,B,C,E,F

Question # 2 Answer: A

Question # 3 Answer: A,B,C,D

Question # 4 Answer: A

Question # 5 Answer: D