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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Which variable can be tested using the A/B testing tool? (Choose 3)

A) ISP
B) Pre-header
C) From Name
D) IP Address
E) Email content

2. What is a true statement about the Master Unsubscribe? (Choose 3)

A) Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe
B) Subscribers can be manually unsubscribed in Subscriber Properties
C) Subscribers can be Master unsubscribed via an import to All Subscribers
D) Subscribers can Master unsubscribe themselves via the Subscription Center
E) Subscribers can contact the Salesforce Marketing Cloud to unsubscribe

3. Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

A) Data Extension Sharing Rules
B) Shared Data Extension Permissions
C) Date/Time Range for Access
D) Manage Data Extension Policies

4. What is a true statement about Automation Studio?

A) Activities supported in Automation studio must first be defined in the Email Application
B) A workflow is comprised of steps, and within each step are activities
C) There is a limit to the number of activities and steps that can be placed in a workflow
D) When multiple activities are in a single step, the activities are executed one at a time

5. Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A) Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
B) Create an API-driven process to put the data directly into the data extension when any data is changed.
C) Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
D) Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

Solutions: