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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Grant edit access to each individual user.
B) Put the report in the Company folder.
C) Share the report through email only.
D) Grant edit access to the specific user group.

2. When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?

Response:

A) Change the Counting Method to Session.
B) Change the Counting Method to Metric.
C) Select the Limit max items radio button.
D) Change the Starting Bucket to 1.

3. A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.
Which component could be used to support differentiating first time users from return users within a given reporting window?
Response:

A) Return user Dimension
B) Session type Dimension
C) New session Metric
D) Sessions starts Metric

4. Which visualization do you choose for retention or churn analysis?
Response:

A) Cohort table
B) Flowchart
C) Histogram
D) Donut

5. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)

Solutions: