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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Account
B. Order
C. Opportunity
D. Case

Question 2

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A. Run a permission pass effort to all of the leads and contacts who have opted out.
B. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
C. Create an automation rule to clear the opt out field on the leads and contacts.

Question 3

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to send customized email with a call reminder to the sales user.
B. Add form completion actions to first assign to the user and then to create a Salesforce task.
C. Add form completion actions to first assign to the assigned user and then to notify the user.
D. Add form completion actions to add to the engagement studio program and notify the assigned user.

Question 4

What factors are involved in determining email deliverability?

A. Domain Keys
B. Whitelist
C. CAN-SPAM
D. Sender ID
E. Sender Policy Framework (SPF)

Question 5

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, form conversion and email click-through rate reports month over month
B. Monitor no of prospects, social post enagements and paid search reports month over month
C. Monitor no of prospects, form submission and email open rate reports month over month
D. Monitor no of visitors, social post enagements and natural search reports month over month

Solutions: