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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A) Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
B) Export all the data and assets from the existing tool
C) Install the Salesforce AppExchange Package and verify the Salesforce connector
D) Salesforce Connector User has 'Read1 permission to the custom object

2. LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A) Marketing data sharing rules on contact roles
B) Marketing data sharing rules on prospects
C) Marketing data sharing rules on opportunities
D) Marketing data sharing rules on accounts

3. LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A) Set the sender of the email as the account owner.
B) Set the sender of the email as the assigned owner.
C) Set the sender of the email as a specific user.
D) Set the sender of the email as a custom CRM user.

4. LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A) Add form completion actions to send customized email with a call reminder to the sales user.
B) Add form completion actions to first assign to the user and then to create a Salesforce task.
C) Add form completion actions to first assign to the assigned user and then to notify the user.
D) Add form completion actions to add to the engagement studio program and notify the assigned user.

5. LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A) Create a completion action on the "Request a Demo" form with the action to assign to user.
B) Add a completion action on the form to notify Admin, who manually assigns the prospect.
C) Export the form submission report and import, assigning to the correct user upon import.
D) Run an automation rule to assign based on the "Request a Demo" submission and State field.

Solutions: