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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Data Extensions and data modeling concepts - Import methods and data hygiene |
| Topic 2: Subscriber Engagement and Segmentation | - Segmentation techniques - Preference management and unsubscribes |
| Topic 3: Email Marketing Fundamentals | - Email content creation with Content Builder - Subscriber and list management - Email send types and delivery basics |
| Topic 4: Tracking and Reporting | - Email tracking and performance metrics - Campaign reporting and insights |
| Topic 5: Automation and Journeys | - Journey Builder fundamentals - Automation Studio workflows |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
A. Add each Send Email activity to a single step in an automation.
B. Include a Verification activity between each step of an automation.
C. Add each Send Email activity to different steps in an automation.
Question 2
Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?
A. Data Extract Activity
B. Verification Activity
C. Wait Activity
Question 3
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
A. Einstein Coy Insights
B. Enhanced Dynamic Content
C. Einstein Content Selection
Question 4
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
A. SQL Query, Filter, Data Extract
B. SQL Query, Data Extract, File Transfer
C. Filter, Data Extract, File Transfer
Question 5
A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
A. A subscriber was not selected in the Subscriber Preview tab.
B. The send exceeded the maximum test send threshold.
C. Test sends are rot recorded on the Send Log Data Extension.
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: C |
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