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Salesforce JB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Journey Builder 101 |
| Exam Number: | JB-101 |
| Related Certifications: | Marketing Cloud Consultant Marketing Cloud Email Specialist Marketing Cloud Implementation Workshop (MCI101) Marketing Cloud Connect Essentials (MCC201) |
| Available Languages: | English |
| Exam Duration: | 180 minutes |
| Exam Format: | Journey Builder configuration and implementation, Hands-on labs, Instructor-led training |
| Exam Way: | Instructor-led training delivered through Salesforce Trailhead Academy; available in classroom or virtual instructor-led format depending on region. |
| Pre Condition: | Basic understanding of Salesforce Marketing Cloud is recommended. Commonly taken as preparation for Marketing Cloud Consultant-related certifications. |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/ |
Salesforce JB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Journey Activities | - Flow Control Activities
|
| Topic 2: Entry Sources and Audience Management | - Contact Entry Methods
|
| Topic 3: Journey Builder Fundamentals | - Journey Builder Interface
|
| Topic 4: Journey Design and Optimization | - Journey Configuration
|
| Topic 5: Monitoring and Analytics | - Performance Measurement
|
| Topic 6: Best Practices | - Implementation Guidance
|
Salesforce Journey Builder 101 (JB-101) — Questions Candidates Actually Ask
The JB-101 exam, officially known as Salesforce Journey Builder 101, is the Salesforce test that leads to the Marketing Cloud Consultant certification at the Associate level. Passing it validates the skills employers expect from a certified professional. It is also associated with related credentials such as Marketing Cloud Consultant, Marketing Cloud Email Specialist, Marketing Cloud Connect Essentials (MCC201), Marketing Cloud Implementation Workshop (MCI101).
Basic understanding of Salesforce Marketing Cloud is recommended. Commonly taken as preparation for Marketing Cloud Consultant-related certifications.
Entry requirements can change, so confirm the latest conditions on the official exam page: https://trailheadacademy.salesforce.com/.
Yes. A free PDF demo of the Salesforce Journey Builder 101 questions is available, so you can check the question style and answer quality before you pay. Every purchase also includes 365 days of free updates, and if the product expires you can renew the update service at a 50% discount from your member zone.
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The official Salesforce Journey Builder 101 outline is organized into 6 domains. The first three are:
- Monitoring and Analytics
- Journey Activities
- Journey Builder Fundamentals
See the complete exam topics section above for the full outline and the weighting of every domain.
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