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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Agentforce & AI Innovation | 11% | - Conversational messaging with Agentforce - Predictive AI capabilities and use cases - Marketing Agents for campaign and audience automation |
| Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
| Platform Setup & Governance | 13% | - Business Units, governance model, roles and permissions - Domain authentication (DKIM, SPF) and IP configuration - Marketing Cloud Next environment provisioning and Data 360 setup |
| Consent | 13% | - Consent data objects and records management - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation - Data 360 Data Model Objects (DMO) and data relationships |
| Campaign Design, Flow Orchestration & Content | 30% | - Activation templates, landing pages and multi-channel design - Personalization with Handlebars and dynamic content - Flow design, orchestration, triggers and messaging |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
A contact calls a service rep and asks to be opted out of all marketing emails.
What is the correct supported action to opt-out the contact?
- A. Update the consent on the contact's preference page.
- B. Update the Opt Out field on the Contact record.
- C. Update the consent via the Consent Status flow element.
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
Northern Trail Outfitters has enabled Email Engagement Scoring in Marketing Cloud Next to generate predictions for email opens, clicks, and unsubscribes.
Which data model object (DMO) stores these predictive engagement scores for reporting and segmentation?
- A. Email Engagement Profile
- B. Email Engagement Metrics
- C. Email Engagement Score
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to use dynamic reply addresses. A Marketing Cloud Next Consultant advises NTO that it needs to have the domain authorized. The consultant adds the domain into the
"Authorized Email Domains" list.
What is the next step to complete the verification process?
- A. Create an Authenticated From Address using the domain.
- B. Confirm domain ownership by adding a generated TXT record to the DNS.
- C. Assign the domain to a Sender Authentication Package.
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to reduce customer email fatigue and opt-outs.
Which feature should the Marketing Cloud Next Consultant configure to achieve this goal?
- A. Messaging Insights
- B. Engagement Frequency
- C. Send Time Optimization
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to configure its SMS channel so that when a customer replies to a promotional text with a custom question, the interaction is automatically handed off to an AI agent for ongoing support.
Which configuration should a Marketing Cloud Next Consultant implement to handle this inbound response?
- A. Assignment rule on the Messaging Session object to route the session to the AI agent
- B. Omni-Channel flow to route the inbound Messaging Session to the AI agent
- C. Record-triggered flow on the Messaging Session object to route the session to the AI agent
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
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