Failing the MKT-101 exam means paying the full registration fee again. A focused run through the Salesforce Build and Analyze Customer Journeys using Marketing Cloud practice questions at Actual4Exams is a far cheaper way to walk into the testing center prepared.
Salesforce MKT-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Build and Analyze Customer Journeys using Salesforce Marketing Cloud |
| Exam Number: | MKT-101 |
| Exam Format: | Scenario-based questions, Multiple choice |
| Related Certifications: | Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Engagement |
| Available Languages: | English |
| Recommended Training: | Trailhead - Marketing Cloud Journey Builder Modules |
| Exam Registration: | Salesforce Credentials Registration |
| Sample Questions: |  |
| Exam Way: | Online proctored / testing center (depending on Salesforce certification provider) |
| Pre Condition: | Basic understanding of Salesforce Marketing Cloud concepts is recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials |
Salesforce MKT-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Customer Journey Fundamentals | - Journey Builder Overview
|
| Topic 2: Measurement and Analytics | - Journey performance tracking
|
| Topic 3: Journey Design and Automation | - Automation tools
|
| Topic 4: Messaging and Engagement | - Channel execution
|
Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) — Questions Candidates Actually Ask
The MKT-101 exam, officially known as Salesforce Build and Analyze Customer Journeys using Marketing Cloud, is the Salesforce test that leads to the Salesforce Marketing Cloud (Journey Builder / Customer Journeys Fundamentals) certification at the Associate level. Passing it validates the skills employers expect from a certified professional. It is also associated with related credentials such as Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant, Salesforce Marketing Cloud Engagement.
Basic understanding of Salesforce Marketing Cloud concepts is recommended
Entry requirements can change, so confirm the latest conditions on the official exam page: https://trailhead.salesforce.com/credentials.
You can book the MKT-101 exam through the official registration channels below:
Exam delivery: Online proctored / testing center (depending on Salesforce certification provider). Seats at popular test centers fill quickly, so schedule early once your preparation is on track.
Salesforce recommends the following training options for Salesforce Build and Analyze Customer Journeys using Marketing Cloud candidates:
Pair any course with the 157 practice questions from Actual4Exams to measure how ready you really are before paying the exam fee.
Yes. A free PDF demo of the Salesforce Build and Analyze Customer Journeys using Marketing Cloud questions is available, so you can check the question style and answer quality before you pay. Every purchase also includes 365 days of free updates, and if the product expires you can renew the update service at a 50% discount from your member zone.
If you take the corresponding MKT-101 exam within 60 days of purchase and do not pass, you can apply for a full refund under the 100% Money Back Guarantee: submit a scan of your enrollment slip and your official Score Report (PDF) within 2 days of the exam date, and the claim is processed within 7 days. Attempts made within 3 days of purchase, downloads without an actual exam attempt, free materials, and expired orders are not eligible, and the candidate name must match the payer name. Prefer new material instead of a refund? You can exchange your purchase for two free products of equal value and keep the update service on your original product. As for delivery, the files are available for instant download and are also emailed to you within one minute of payment — if nothing arrives within 2 hours, contact customer service. There is no limit on how many computers you can install the product on.
The official Salesforce Build and Analyze Customer Journeys using Marketing Cloud outline is organized into 4 domains. The first three are:
- Messaging and Engagement
- Customer Journey Fundamentals
- Journey Design and Automation
See the complete exam topics section above for the full outline and the weighting of every domain.
Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions:
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
- A. Select theRecurring schedule type for the entry source in Journey Builder.
- B. Schedule and activate Triggered Sends for the messages in the journey.
- C. Select an automation to populate the Entry Source Data Extension.
Correct Answer: C 🗳️
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
- A. Random Data Extension
- B. SQL query activity
- C. Filter Data Activity
Correct Answer: A 🗳️
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
- A. _Open data view
- B. Total Opens measure
- C. Tracking Data Extract
Correct Answer: A 🗳️
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
- A. Journey History
- B. Email Analytics Tile
- C. Analytics Dashboard
Correct Answer: C 🗳️
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
- A. Under user permissions, select limited template access.
- B. Configure Content Blocks to only be usable within approved templates.
- C. Configure restrictions within a Content Area for approval block types
Correct Answer: C 🗳️
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