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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A) Import File Activity > three Send Activities to the master data extension.
B) Three Send Activities to the master data extension.
C) Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
D) Three Filter Activities > three Send Activities to the filtered audiences.

2. An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

A) My Reports > Administrator Reports > Email Send Report
B) My Tracking > Test Send Emails
C) My Reports > Administrator Reports > Email Sends By User
D) My Tracking > A/B Testing

3. A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

A) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
B) Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
C) Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.

4. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?

A) Deselect 'Enable Username and Password for Web Services'
B) Select 'Identity Verification'
C) Deselect 'Exclude API Users From Password Expiration'
D) Select 'Enable Audit Trail Data Collection'

5. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers

A) Grammar and spelling in the email text is correct.
B) Words or phrases used may trigger spam filters.
C) Correct syntax is used on any AMPScript in the email's code.
D) Each content area specified in a dynamic content rule exists.
E) Personalization strings map to attributes or data extension fields

Solutions: