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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Content Creation and Delivery | - Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization |
| Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Email Marketing Best Practices | - List hygiene and engagement strategies - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) |
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Subscriber and Data Management | - Data import, segmentation, and contact management - Subscription management and preferences - Subscriber lifecycle and data extensions |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
A) Tracking tab in Journey Bulkier
B) Pending tab in Content Builder
C) Overview tab in email Studio
2. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.
A) In the Subject/Preheader Validation section of Email Studio, add the word TACO.
B) In Send Classifications, delete TACO from the available classification options.
C) In Send Management, add the word TACO to the Auto-Suppression Rules.
3. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
A) Journey Builder Sends
B) List Unsubscribes
C) Publication Lists
4. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
A) Campaign Email Tracking Report
B) Tracking Data Extract file transfer
C) Datorama pivot Table
5. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A) Reports - Journey Engagement
B) Datorama Reports - Journey Performance
C) Journey Builder - JourneyHistory
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |
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