Best Value Available! 2023 Realistic Verified Free Marketing-Cloud-Account-Engagement-Consultant Exam Questions
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NEW QUESTION # 27
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
- A. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- B. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
- C. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
- D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
Answer: C
NEW QUESTION # 28
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?
- A. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
- B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
- C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
- D. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
Answer: B
NEW QUESTION # 29
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days. - C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
Answer: D
NEW QUESTION # 30
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
- B. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
- C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
- D. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
Answer: A
NEW QUESTION # 31
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- B. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
- C. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- D. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
Answer: D
NEW QUESTION # 32
While creating Layout Templates it is possible to Import Layout from certain URL
- A. False
- B. True
Answer: B
NEW QUESTION # 33
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
- A. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
- B. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
- C. Authentication provides legal protection against email abuse complaints.
- D. Authentication ensures the company's sending IP will not appear on blocklists.
Answer: B,C
NEW QUESTION # 34
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
- A. Salesforce User Sync and Campaign Influence
- B. Campaign Influence and Marketing Data Sharing
- C. Connected Campaigns and Campaign Influence
- D. Connected Campaigns and Engagement Studio
Answer: C
NEW QUESTION # 35
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Completion action
- B. Segmentation rule
- C. Dynamic list
- D. Automation rule
Answer: D
NEW QUESTION # 36
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Enable "Business Unit'connector setting
- B. Use the Marketing Cloud Account Engagement Lightning App
- C. Purchase separate Marketing Cloud Account Engagement accounts
- D. Move all users to Salesforce Lightning
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5
NEW QUESTION # 37
Which one is Marketing Cloud Account Engagement Event Connector
- A. Eventor
- B. TheEvents
- C. EventMe
- D. Eventbrite
Answer: D
NEW QUESTION # 38
What is true about page actions? [Choose three answers]
- A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
- B. You cannot use auto responder emails with page actions.
- C. You cannot set the prospect's source campaign with page actions.
- D. It is possible to use URL wildcard by adding * to the end of the URL.
Answer: A,B,D
NEW QUESTION # 39
Select three available Marketing Cloud Account Engagement Editions
- A. Marketing Cloud Account Engagement Standard
- B. Marketing Cloud Account Engagement Growth
- C. Marketing Cloud Account Engagement Professional
- D. Marketing Cloud Account Engagement Plus
- E. Marketing Cloud Account Engagement Ultimate
- F. Marketing Cloud Account Engagement Advanced
Answer: B,D,F
NEW QUESTION # 40
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
Answer: B
NEW QUESTION # 41
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?
- A. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
- B. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
- C. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
- D. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
Answer: B
NEW QUESTION # 42
There is Custom Field Type in Marketing Cloud Account Engagement called Email
- A. False
- B. True
Answer: A
NEW QUESTION # 43
What is true about the Salesforce connector [Choose two answers]
- A. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
- B. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
- C. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
- D. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
Answer: A,D
NEW QUESTION # 44
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