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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A) To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B) To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
C) To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D) To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

2. You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

A) Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.
B) Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.
C) Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
D) Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.

3. Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A) Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
B) Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
C) Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
D) No limits at all

4. LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A) Webinar & Event Registrations & Attendance
B) Webinar: Attended/NoShow/Registered Event :Checked In/Registered
C) Webinar & Event invite. Registrations & Attendance
D) Only Webinar & Event Attendance

5. What access should sales and marketing users have to access embedded analytics dashboards?

A) Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
B) Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
C) Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
D) The "Analytics View Only Embedded App" permission set license

Solutions:

Question # 1 Answer: C

Question # 2 Answer: A

Question # 3 Answer: A

Question # 4 Answer: B

Question # 5 Answer: D