C-C4H260-01 Free Certification Exam Material from Actual4Exams with 82 Questions
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NEW QUESTION 12
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?
- A. Manage interest
- B. User interface adaption
- C. User lists
- D. Map free text
Answer: D
NEW QUESTION 13
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. BI Admin
- B. System Administrator
- C. System Owner
- D. Application Creator
Answer: B
NEW QUESTION 14
Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.
These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.
- A. Marketing: Contact
- B. Marketing: Interaction Product
- C. Marketing: Interaction
- D. Marketing: Product Category
- E. Marketing: Corporate Account
Answer: B,C
NEW QUESTION 15
Your customer is already live and requires a new key performance indicator (KPI) in segmentation.
Which apps would you use to do this?
- A. Import Data Segmentation Configuration Export Software Collection
- B. Import Data Marketing Extensibility Export Software Collection
- C. Add Custom View Marketing Extensibility Export Software Collection
- D. Add Custom View Segmentation Configuration Export Software Collection
Answer: A
NEW QUESTION 16
When importing actual data from SAP ERP, where is the data associated to the campaign shown?
- A. Collaboration area
- B. Performance area
- C. Spend area
- D. Content area
Answer: D
NEW QUESTION 17
Which features are available for both public and private budget plans in the Budget Plans application?
Note: There are 3 correct Answers to this question.
- A. Exporting planning data to file
- B. Allocating budget
- C. Publishing budget plans
- D. Adjusting a planned budget and showing a planned budget by media type
- E. Showing and using a reference measure
Answer: A,D,E
NEW QUESTION 18
You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.
- A. LINE messages
- B. Forms
- C. Push notifications
- D. E-mails
- E. Landing pages
Answer: B,D,E
NEW QUESTION 19
You want to provide your customers with the most relevant offers for summer, based on their gender and age. What do you need to create in SAP Marketing Cloud to do this? Note: There are 3 correct Answers to this question.
- A. Buying propensity score
- B. Offer
- C. Segmentation profile
- D. Offer Recommendation
- E. Campaign
Answer: C,D,E
NEW QUESTION 20
You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?
- A. Recently Purchased Items (Interactions) Often Bought Together (Interactions)
- B. Often Bought Together (Interactions) Often Bought Together Across Transactions (Interactions)
- C. Top Sellers (Interactions) Often Bought Together (Interactions)
- D. Position a Product Often Bought Together Across Transactions (Interactions)
Answer: A
NEW QUESTION 21
Which of the following parameters can be defined for a campaign in the lead nurture stream? Note:
There are 3 correct Answers to this question.
- A. Exclusion Criteria
- B. Wait Period
- C. Create Interaction
- D. Skip Campaign
- E. Segmentation Model
Answer: A,C,E
NEW QUESTION 22
You need to create a new custom report that contains information from two different data sources.
Which apps would you use to create this?
- A. Custom CDS Views View Browser Export Software Collection
- B. Import Data View Browser Export Software Collection
- C. Custom CDS Views Custom Analytical Queries Export Software Collection
- D. Import Data Custom Analytical Queries Export Software Collection
Answer: A
NEW QUESTION 23
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
- A. E-mail Campaign
- B. Multichannel Campaign
- C. Trigger-based Campaign
- D. External Campaign
Answer: B
NEW QUESTION 24
Your marketers are each responsible for different regions and should only have access to the contacts in their own market. How can you implement this data access control? Note: There are 2 correct Answers to this question.
- A. Maintain the communication user.
- B. Maintain the marketing permissions.
- C. Maintain the business roles.
- D. Maintain the marketing areas.
Answer: C,D
NEW QUESTION 25
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.
- A. Create a communication arrangement.
- B. Create a communication system.
- C. Assign a communication system to the communication scenario.
- D. Activate the scenario to enable communication.
- E. Assign communication users to the communication system.
Answer: A,B,C
NEW QUESTION 26
You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct Answers to this question.
- A. Create filter conditions via Live Target Groups.
- B. Export in Manage Your Solution by creating a change project.
- C. Publish an implementation description to your test system.
- D. Test custom logic using predefined test variants.
- E. Create an implementation description using ABAP for key users.
Answer: C,D,E
NEW QUESTION 27
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create Target Groups, Campaigns, and Content by marketing area.
- B. Create Target Groups, Campaign templates, and Content templates by marketing area.
- C. Create one Target Group, Campaign, and Content for all marketing areas.
- D. Create Target Groups, Campaigns, and Content by marketing area and communication category.
Answer: D
NEW QUESTION 28
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Dynamic
- B. Static
- C. Live
- D. Trigger-based
Answer: A
NEW QUESTION 29
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct Answers to this question.
- A. Assign an interaction type to communication medium
- B. Create interaction type
- C. Create and assign interaction channel
- D. Assign media type
- E. Create interaction reason
Answer: A,B,C
NEW QUESTION 30
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