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NEW QUESTION 25
Why would you enable the persistence of the predictive model?
- A. To save the score in profiles and use it in segmentation.
- B. To indicate the quality of the model fit.
- C. To save results for a certain time.
- D. To reuse the predictive model in another scenario.
Answer: D
NEW QUESTION 26
In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.
- A. Marketing: Contact and Corporate Account
- B. Marketing: Contact
- C. Marketing: Corporate Account
- D. Marketing: Interactions
Answer: A,D
NEW QUESTION 27
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system. What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create Target Groups, Campaigns, and Content by marketing area and communication category.
- B. Create Target Groups, Campaign templates, and Content templates by marketing area.
- C. Create Target Groups, Campaigns, and Content by marketing area.
- D. Create one Target Group, Campaign, and Content for all marketing areas.
Answer: C
NEW QUESTION 28
You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?
- A. Control groupEmail templateCampaignLoad data in target group
- B. Control groupRecalculate SegmentsEmail templateCampaign
- C. Control groupTarget groupEmail templateCampaign
- D. Control groupEmail templateMarketing approvalCampaign
Answer: B
NEW QUESTION 29
You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?
- A. Often Bought Together (Interactions) Often Bought Together Across Transactions (Interactions)
- B. Position a Product Often Bought Together Across Transactions (Interactions)
- C. Top Sellers (Interactions) Often Bought Together (Interactions)
- D. Recently Purchased Items (Interactions) Often Bought Together (Interactions)
Answer: D
NEW QUESTION 30
You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?
- A. Create Communication User
- B. Create Communication Scenario
- C. Create Communication Arrangement
- D. Create Communication System
Answer: B
NEW QUESTION 31
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?
- A. Assign to Segmentation
- B. Key Mapping of Segmentation Objects
- C. Data Sources
- D. Segmentation Objects and Attributes
Answer: B
NEW QUESTION 32
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- B. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- C. Engagement with accounts and contacts is possible only via third party executed campaigns.
- D. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
Answer: B,C
NEW QUESTION 33
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?
- A. Segmentation objects and attributes
- B. Data sources
- C. Segmentation profiles
- D. Key mapping of segmentation objects
Answer: C
NEW QUESTION 34
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.
- A. SAP CRM Priority = 10, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = Yes
- B. SAP CRM Priority = 10, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = No
- C. SAP CRM Priority = 45, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No
- D. SAP CRM Priority = 45, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No
Answer: B
NEW QUESTION 35
Your customer wants to send a discount to every consumer as soon as they install their mobile app.
Which of the following are the correct campaign types to use? Note: There are 2 correct Answers to this question.
- A. Facebook
- B. Paid search
- C. Trigger-based
- D. Mobile Campaign
Answer: C,D
NEW QUESTION 36
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
- A. Choose the relevant data source for the segmentation object and add the desired attribute label
- B. Change the attribute label directly in the Segmentation Models app.
- C. Change the attribute label in the Manage Your Solution app.
- D. Choose the segmentation profile in the Segmentation Configuration app and change the attribute labe
Answer: A
NEW QUESTION 37
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
- A. External Campaign
- B. Multichannel Campaign
- C. E-mail Campaign
- D. Trigger-based Campaign
Answer: C
NEW QUESTION 38
Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?
- A. Stop existing campaign and create a campaign template
- B. Stop existing campaign and create a new campaign
- C. Pause existing campaign and resume existing campaign
- D. Pause existing campaign and create a new campaign
Answer: C
NEW QUESTION 39
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct Answers to this question.
- A. An internal order
- B. A work breakdown structure (WBS) element
- C. A project
- D. A budget plan
Answer: A,B
NEW QUESTION 40
What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answers to this question.
- A. Analytics Stories
- B. Operational reports
- C. System reports
- D. Consumer reports
Answer: A,B
NEW QUESTION 41
You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct answers to this question.
- A. Merged branches are always combined with an OR condition.
- B. You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
- C. As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes-branch.
- D. As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes-branch.
Answer: A,D
NEW QUESTION 42
Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct answers to this question.
- A. Push notification
- B. Facebook
- C. SMS
- D. E-mail
Answer: C,D
NEW QUESTION 43
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts. Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.
- A. SAPCRMBusinessPartnerld
- B. SAPERPAccountld
- C. IsContact
- D. IsConsumer
Answer: C,D
NEW QUESTION 44
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