MCE Certification Overview - [Oct 23, 2021] Latest MCE PDF Dumps
The Best Marketo MCE Study Guides and Dumps of 2021
How much Marketo Certified Expert MCE Exam Cost
The price of the Marketo Certified Expert, MCE exam fee is 225 USD.
NEW QUESTION 36
A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?
- A. Use Mark Input to display the full state value while storing the abbreviation
- B. Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings
- C. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings
- D. Use Mark Input to display the abbreviation while storing the full state
Answer: C
NEW QUESTION 37
Which form option is needed to use advanced thank you pages?
- A. External URL
- B. Another available landing page
- C. Form defined
- D. None
Answer: A
NEW QUESTION 38
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
- A. In the 2017 Customer Survey Reminder Program
- B. In the Admin Area
- C. In the 2017 Customer Survey Program
- D. In the Reports Folder
- E. In the 2017 Customer Survey Reminder 2 Program
- F. In the 2017-Customer Survey Campaign Folder
Answer: C,D
NEW QUESTION 39
Given the following message to the sales team:
"John Smith filled out form "Chicago Tradeshow" on October 11, 2013"
Which three types of tokens are most efficient to create this message on an alert? (Choose three.)
- A. Member token
- B. System token
- C. Trigger token
- D. Company token
- E. Email script token
- F. Lead token
Answer: A,C,F
NEW QUESTION 40
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)
- A. When sending a newsletter email with an email program
- B. When sending a confirmation email with a trigger smart campaign in a default program
- C. When setting the stream cadence in an engagement program stream that contains only email assets
- D. When sending an invitation email with a batch smart campaign in an event program
- E. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
Answer: D,E
NEW QUESTION 41
The communication limits for your Marketo instance are as follows:
Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?
- A. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.
- B. Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.
- C. Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.
- D. Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.
Answer: A
NEW QUESTION 42
A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.
What would be the best way to accomplish this?
- A. Use the drill down feature of the Program Performance Report.
- B. Use a filter on the smart list of the Program Performance Report.
- C. Add a custom column to the Program Performance Report.
- D. Use a custom tag as a filter on the setup tab of the Program Performance Report.
Answer: D
NEW QUESTION 43
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.
Answer:
Explanation:
NEW QUESTION 44
What are the components of an Engagement Program Dashboard? (Choose three.)
- A. Highest Engagement
- B. Membership ROI
- C. Clicks
- D. Engagement Over Time
- E. Pending sends
- F. Engagement Score
Answer: A,D,F
NEW QUESTION 45
A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.
Which modification excludes these populations from the report?
- A. "Group Leads by" in the Setup tab
- B. "Lead Created At" in the Setup tab
- C. Exclusionary filters in the Smart List tab
- D. Custom Columns in the Smart List tab
Answer: D
NEW QUESTION 46
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
- A. All leads who are in the first stream of the program.
- B. All leads who have exhausted content in the entire program.
- C. All leads in the program with an engagement score higher than 5.
- D. All leads who have not exhausted content in the entire program.
Answer: B
NEW QUESTION 47
Which type of leads will receive a non-operational email?
- A. Marketable leads
- B. Blacklisted leads
- C. Unsubscribed leads
- D. Marketing suspended leads
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person- Receives-Email-or-Not/ta-p/250309
NEW QUESTION 48
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?
- A. Create a form submission list in the Design Studio
- B. Create a Landing Page Performance Report
- C. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
- D. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"
Answer: C
NEW QUESTION 49
Which type of score should sales look at to identify purchasing authority?
- A. Behavioral
- B. Account
- C. Engagement
- D. Demographic
Answer: D
Explanation:
Explanation/Reference: https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf
NEW QUESTION 50
A company has never done lead scoring before and wants to build a scoring model.
Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.
Answer options may be used more than once or not at all.
Answer:
Explanation:
NEW QUESTION 51
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?
- A. My Tokens
- B. Email Script
- C. Setup
- D. Smart List
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Example-Lead-Scoring-Programs/td-p/128792
NEW QUESTION 52
Which two statements differentiate smart lists from segmentations? (Choose two.)
- A. A lead can exist in multiple segments within the same segmentation.
- B. Smart lists can only generate information on the lead for the past 90 days.
- C. Snippets are created from smart lists.
- D. A lead can exist in multiple smart lists.
- E. Snippets can be dynamically changed based on segmentation.
Answer: D,E
NEW QUESTION 53
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