[Q25-Q48] Ensure Success With Updated Verified 410-101 Exam Dumps [2025]

Ensure Success With Updated Verified 410-101 Exam Dumps [2025]

Exam Materials for You to Prepare & Pass 410-101 Exam.

NEW QUESTION # 25
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

• A. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
• B. Yes, but only if they are also employees of the Business Manager Account.
• C. No, since they are employees and not administrators at the Business Manager Account.

Answer: C

Explanation:
Users will ONLY be owners of digital assets (Fan Pages, Ad Accounts, Instagram Accounts, Pixels, and so on) if you make them administrators at the Business Manager level.
Based on Facebook best practices, you should always add team members as employees and not administrators of your Business Manager, this way you can still have control of the permissions and assets of your Business.
The Business Manager Account has two level of users:
Administrators
Employee
Users at the employee level will not own accounts, even if they are administrators of the Fan Page, Ad Account or any other digital assets.

NEW QUESTION # 26
Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

• A. Nielsen DAR
• B. Millward Brown Brand Lift
• C. Nielsen Brand Lift
• D. Audience Insights
• E. Nielsen TAR

Answer: E

Explanation:
Explanation
Here is a full list of all the different measurement solutions you can currently run through one of Facebook partners.
It's key to understand how each solution fits for different cases.
Audience Outcomes - Facebook Partners
* Nielsen DAR: Measures campaign reach across Facebook, Instagram, and other publishers.
* Nielsen TAR: Measures campaign reach across Instagram, Facebook, and television.
* Viewability Verification Partners: Verifies viewability metrics for Facebook and Instagram through
* best-in-class viewability partners.
Brand Outcomes - Facebook Partners
* Nielsen Brand Lift: A Nielsen product created to measure the impact of Facebook media on brand perceptions.
* Millward Brown Brand Lift: A Millward Brown Digital product that is designed to help marketers quantify the results of their advertising on Facebook and Instagram.
Sales Outcomes - Facebook Partners
* Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
* MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
* Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
* Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.

NEW QUESTION # 27
You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

• A. You should add your domain URL as a list of verified domains.
• B. You can use DNS TXT record set up to verify your domain.
• C. You can add a .csv file with a list of all the websites you want to block.
• D. You can't block lists of websites for your campaigns.
• E. You can upload an HTML file to verify your domain.

Answer: B,C,E

Explanation:
Explanation
In the Brand Safety section of your business settings, you can manage:
* Domain Verification: Domain verification supports the protection and integrity of your content to ensure it isn't being misrepresented. By verifying your domains, you claim and maintain control of editing privileges to your content and links. Verifying your domains is free to do and for your content security. Businesses can verify their online domains so they can edit links to their domain. Domain verification has 2 verification methods: HTML file upload and DNS TXT record.
* Block Lists: Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.

NEW QUESTION # 28
What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

• A. A custom audience based on your website visitors.
• B. People interested in music.
• C. People from your customer database.
• D. Your Facebook page fans.
• E. All audiences you need.

Answer: B,D

NEW QUESTION # 29
You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

• A. You build a similar audience based on people who've checked out and run the 30% discount campaign.
• B. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
• C. You build a new saved audience to reach new potential customers and run the 30% discount campaign.
• D. You build a custom audience based on people who've visited blog posts related to the product in the past
  45 days, and run the 30% discount campaign.

Answer: B,D

Explanation:
Explanation
Since you are trying to increase sales on a short period of time, you want to reach out to users who've interacted recently with your client's content and initiated a checkout process.
In this case, you want to launch campaigns for two specific audiences:
1. People who've registered but have not finalized the checkout process. This audience is probably your
"low-hanging" fruit. Someone who has registered, but has not completed payment, probably just needs a small push to complete the purchase.
2. Users who have read specific content related to client's products, are probably the second best audiences you should reach. These are users who have shown interest in your client's products and might be interested in making a purchase.
You don't want to run the campaign on new audiences yet. So running a campaign to a saved or similar audience is not the right choice for your first campaign.

NEW QUESTION # 30
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

• A. Change the campaign objective to engagement.
• B. Add three new images into the ad set
• C. Include Audience Network as additional placement
• D. Change the optimization to daily unique reach.
• E. Change optimization from standard delivery to accelerated delivery.

Answer: C,E

NEW QUESTION # 31
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

• A. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
• B. You need to create a new pixel and re-upload the product catalog.
• C. You need to associate the client's website pixel with the product catalog in the Ad Account.
• D. You need to associate the client's website pixel with the product catalog in the Business Manager.
• E. You should run remarketing campaigns without the Facebook pixel.

Answer: A,D

Explanation:
Explanation
If you want to advertise to people who have already expressed an interest in your products, you can run dynamic ads from your catalog. Dynamic ads pair images and inventory information from your catalog with signals from a Facebook pixel, which tracks activity on your website. You can also run collection ads, such as Instant Experiences, where people discover and purchase products and services through immersive mobile experiences on Facebook and Instagram. Collection ads take information from your catalog and people can tap on items to learn more about them or browse similar items.
There are several error messages when using the pixel.
Error: Pixel is not paired with a product catalog
This warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. For this specific question, all you need to do is connect your product catalog with your client's pixel.
There are two ways to pair a catalog with a pixel:
Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:
* Go to business.facebook.com
* Settings page
* Choose "Product Catalogs" on the left pane
* Press "Associate Pixels" button
* Associate pixels with your product catalog.
Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel.
Keep in mind that you associate a pixel and a product catalog in your Business Manager and not the Ad Account.

NEW QUESTION # 32
An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

• A. For every $1 of revenue, you spend $1.71 in advertising.
• B. For every $10 you spend on a campaign, you generate $1.71 of revenue.
• C. For every $1 you spend on a campaign, you generate $3.5 of revenue.
• D. For every $1 you spend on a campaign, you generate $1.71 of revenue.

Answer: D

Explanation:
Explanation
The return on ad spend (ROAS) for this campaign would be $1.71 or a ratio of 1.71:1 ($6,000 / $3,500).
So for every 1 dollar that the company spends on its campaign, it generated $1.71 worth of revenue.

NEW QUESTION # 33
You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

• A. Revenue per user
• B. CPC
• C. CPM
• D. Reach
• E. Avg. Order Per User
• F. Impression

Answer: A,C,D,E,F

Explanation:
Explanation
Since you are doing in-store campaigns, you want to measure the effectiveness of your Facebook ads through two means:
* Actual performances on the ads themselves based on reach, impressions, and CPM. Keep in mind that you don't want to measure CPC, as you will be measuring performance through offline events.
* Performance on ads through offline events: revenue per user and average order value per user.
For these types of campaigns, you want to make sure you measure your campaigns in two stages. The first will allow you to understand better how much you have to spend to reach a specific audience. The second will allow you to better understand the "direct response" performance on the ads based on actual sales data.

NEW QUESTION # 34
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

• A. Uses the PageView event, so it's available as part of the Facebook pixel base code
• B. Has a fixed long 45 days attribution window
• C. Uses the ContentView event, so it's available as part of the Facebook pixel base code
• D. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
• E. Can occur multiple times per link click / view

Answer: A,D

Explanation:
Explanation
A landing page view:
* Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)
* Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
* Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)

NEW QUESTION # 35
What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

• A. Link Clicks
• B. POS purchase conversion
• C. Mobile app installs
• D. Third party (Google) link click
• E. Phone call sales conversion
• F. Outbound links

Answer: D

Explanation:
Explanation
About Actions You Can Measure in Facebook Ads Reporting
An action is activity that happens on your ad (for example, someone watches your video ad) or as a result of your ad (for example, someone views your ad and then downloads an app).
Actions that occur on your ad include link clicks, outbound clicks, post engagement, video views, and more.
Actions that happen as a result of your ad include website conversions, website leads, mobile app installs, mobile app purchases and offline conversions. We attribute these actions to your ad if someone viewed or clicked on your ad within a certain period of time, as defined by your attribution window.

NEW QUESTION # 36
You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

• A. You should delete all ad sets and have leave just one.
• B. You should use budget optimization for your campaign.
• C. You should decrease your budget to $3,000
• D. You turn off Ad #1
• E. You should switch the budget from ad #4 to ad #2.
• F. You should increase the budget from ad #5
• G. You should switch your campaign objective from post interaction to brand awareness.

Answer: A,B,D,G

NEW QUESTION # 37
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

• A. You are not able to set up franchise locations on Facebook.
• B. Open one Fan Page with multiple locations.
• C. Open a new Fan Page for each location.
• D. Open a Global Fan Page.

Answer: B

Explanation:
Explanation
With Facebook Locations, you can connect and manage all of your franchise locations on Facebook.
This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children.

There are several advantages to this approach:
* Brand consistency and control.
* Increased visibility for individual locations.
* Location finder.
* Easier management of multiple pages.

NEW QUESTION # 38
What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

• A. Ad Recall
• B. Purchase Consideration
• C. Brand Awareness
• D. Cost Per Click

Answer: A,B,C

Explanation:
Explanation
Facebook did a huge research back in 2015 to figure out how the video had an impact on brands when running campaigns.
To see the full report go to: The Value of Video for Brands
They realized that video ads could have a huge impact on three aspects from a user perspective:
1. Ad Recall
2. Brand Awareness
3. Purchase Intent

The more seconds people view a video, the better metrics got.

Keep in mind that you might get questions pertaining Brand Lift studies in your exam.

NEW QUESTION # 39
What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

• A. Actions happened 28 days after someone clicked your ad.
• B. Actions happened 1 day after someone viewed your ad.
• C. Actions happened 28 days after someone viewed your ad.
• D. Actions happened 28 days after someone viewed your ad

Answer: A,B

Explanation:
Explanation
About attribution windows
The number of days between when a person viewed or clicked your ad and then subsequently took an action is called an attribution window. We report off ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took an action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took an action within the attribution window. This is called view-through attribution.
By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad. You can change the attribution window to show 1-day, 7-day and 28-day view and click attribution.

NEW QUESTION # 40
You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

• A. You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
• B. You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
• C. You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
• D. You should add them as administrators of your Business Manager in order to manage your digital assets.

Answer: B

Explanation:
Explanation
When you are working with an agency, you want to grant them access to the Partner tab within your Business Manager Settings.

This will allow them to administer all of your digital assets without having ownership of your accounts.

NEW QUESTION # 41
You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.

• A. $28,000 lifetime budget with accelerated delivery.
• B. $7,000 lifetime budget with accelerated delivery.
• C. $4,000 lifetime budget with standard delivery.
• D. $28,000 lifetime budget with standard delivery.

Answer: B

NEW QUESTION # 42
You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

• A. $102.50
• B. -$265
• C. $410
• D. $265

Answer: C

Explanation:
Explanation
Return on Ad Spend (ROAS) measures gross revenue generated directly for every dollar spent on the advertising campaign:
ROAS = Revenue From Ad Campaign / Cost Of The Ad Campaign
A more accurate way to calculate ROAS when you have recurring revenue is with the following formula:
ROAS = (# of new customers acquired from Campaign x LTV of a New Customer) - Cost of Ad Campaign In this case, you would need the following info:
# of new customer => 9
LTV of new customers => 6 * $15 = $90
Cost of Ad Campaign => $400
ROAS = 9 * $90 - $400 = $410

NEW QUESTION # 43
You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

• A. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
• B. Views are called click-through attribution.
• C. Attribution window is set to 1-day view and 28-day click.
• D. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.

Answer: C,D

Explanation:
Explanation
The number of days between the moment a person viewed or clicked your ad and then subsequently took action is called an attribution window.
Facebook reports ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took action within the attribution window. This is called view-through attribution.

By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad.

NEW QUESTION # 44
What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.

• A. Optimize campaign for best cost per result
• B. Allow Facebook auction to evenly distribute campaign budget
• C. Keep your cost per result below a certain amount
• D. Get as many results for your full budget as possible
• E. Get a specific target price for your campaigns

Answer: C

Explanation:
Explanation
Setting a bid cap can save your ad set from overspending for an event but, at the same time, if you set your cap too low Facebook may struggle to spend your budget, and this will negatively impact the distribution of your ad.
If your primary goal is to get as many results for your full budget as possible, you should not use a bid cap. If your primary goal is keeping your cost per result below a certain amount, go for the bid cap strategy.
To start setting your bid cap use an average cost per result from prior campaigns and a daily budget that is at least five times higher than your bid cap. This is because Facebook needs at least 50 events (the learning phase) within a week to properly optimize.
If you don't set a Bid Cap, Facebook will use the Pacing method to optimize your bid for the best results.
Pacing gives Facebook the flexibility to get you the best available results for your goals.
If you choose the lowest cost bid strategy Facebook will raise or lower your bid on an auction-by-auction basis; it's called "discount pacing."If you pick the target cost bid strategy, Facebook's pacing will consist in deciding which auctions to enter and which to skip; this is the "probabilistic pacing." Since you're trying to get the lowest cost per optimization event possible, Discount pacing lowers your bid when appropriate to help you get the least expensive results available. This is balanced against ensuring Facebook spends your full budget by the end of your ad set's lifetime.
Here's a simplified chart showing how this works with a $10 bid cap:

Since the target cost bid strategy is about stability rather than lower costs, Probabilistic pacing enters your ad set into only a selection of auctions based on the likely cost of their optimization event. Here's a simplified chart showing how this works with a $10 cost target:

* In practice, budget pacing and bid pacing are one process. Facebook adjusts your bid or which auctions it enters based on how much budget and time are left for your ad set.
* Similarly, Facebook may increase how much budget it spends if there's an opportunity to get many optimization events with costs aligned with your bid strategy.
* Facebook may also decrease how much budget it spends if there are few available optimization events with costs aligned with your bid strategy.

NEW QUESTION # 45
Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

• A. You should change the placement to include Facebook.
• B. You should change the ad type to sequential messaging.
• C. You should change the target market to females.
• D. You should change the bidding to reach and frequency.

Answer: A,B,D

Explanation:
Explanation
Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.
Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see
"sequential messages," the answer is most likely reach and frequency with sequential messaging.
For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

NEW QUESTION # 46
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

• A. Facebook Custom Audiences
• B. Business Manager' Pixel Data Source
• C. Facebook pixel helper
• D. Facebook Analytics Tools

Answer: B,C,D

NEW QUESTION # 47
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

• A. Delete all remarketing campaigns
• B. You should increase attribution window to 7 days.
• C. Change optimization from custom conversions to value optimization.
• D. Run retargeting campaigns to people who have made purchased in the past 10 days.

Answer: B

NEW QUESTION # 48
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