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CIW 1D0-623 Exam Syllabus Topics:

Section	Objectives
Social Media Presentations and Blogs	- Content Presentation 1. Question and answer management 2. Webinars, podcasts and live streaming 3. Presentation delivery 4. Presentation structure 5. Business blogging strategies 6. Presentation objectives 7. Audience analysis 8. Visual aids and presentation notes 9. Speaking anxiety reduction
Social Media Metrics and Analysis	- Analytics and Big Data 1. Big data concepts 2. Analytics tools 3. Funnel-based metrics 4. Conversion tracking and attribution 5. Social media data analysis strategies 6. Social media mining 7. Big data characteristics 8. Data extraction and archiving 9. Data visualization 10. Data cleansing and transformation 11. Social media ROI calculation
Social Media Platforms	- Platform Selection and Community Management 1. Audience and demographic analysis 2. Community dynamics 3. Platform metrics 4. Platform-specific strategies 5. Social media trends 6. Platform evaluation and selection 7. Member engagement techniques 8. Community building 9. Influencer collaboration 10. Community management responsibilities
Social Media Campaigns	- Campaign Development 1. Project team assembly 2. Content creation and selection 3. Data collection and preparation 4. Calls to action 5. Campaign planning and examples 6. Campaign metrics and success measurement 7. Campaign messaging support 8. Project management and editorial calendars 9. Content curation practices 10. Campaign tactics and strategies
Social Media Strategy	- Strategic Planning 1. Social media strategy lifecycle 2. SWOT analysis 3. Market segmentation 4. Audience personas 5. Target audience identification 6. Social media audits 7. Data-driven decision making
Social Media Advertising	- Advertising Strategies 1. Facebook advertising 2. Instagram advertising 3. Advertising best practices 4. Advertising objectives and audiences 5. Campaign performance measurement 6. Pinterest promoted content 7. Platform selection for advertising 8. X advertising 9. Paid versus organic social media 10. A/B testing and ad optimization 11. Advertising budgets 12. LinkedIn advertising 13. Google and YouTube advertising
Introduction to Social Media	- Social Media Fundamentals 1. Types of social media services 2. Web 2.0 technologies and concepts 3. Define social media and compare with traditional media 4. Social media user types and behaviors 5. Mobile social media concepts 6. Social communication methods 7. Social media tools and data sources 8. Social media engagement metrics
Social Media Reporting and Optimization	- Reporting and Optimization 1. Content optimization methods 2. Metadata and tagging protocols 3. Social media optimization fundamentals 4. Social media reporting processes 5. SEO and SMO integration 6. Integration with traditional marketing 7. Types of reports 8. Audience-focused reporting
Social Media Risk, Reputation and Crisis Management	- Risk Management 1. Social media policies 2. Crisis response and recovery 3. Data misuse and protection 4. Risk management strategies 5. Organizational vulnerabilities 6. Legal and compliance considerations 7. Risk assessments 8. Crisis planning 9. Social media risks 10. Reputation management
Social Media in Business	- Business Integration 1. Organizational assets and resources 2. Communication structures 3. Crowdsourcing and crowdshaping 4. Business mission and SMART goals 5. Advantages and disadvantages of social media 6. Brand recognition and consistency 7. Business impact analysis 8. Executive buy-in and organizational culture 9. Personal social media profiles 10. Social media roles and responsibilities

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