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Google Display Exam Practice Test Sample Questions:

1. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?

A) Clickthrough rate
B) Play rate
C) Clicks
D) Conversions

2. Which Display Ad Builder template is used by finance, education, and retail advertisers?

A) Vertical
B) Format-specific
C) Seasonal
D) Standard

3. Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

A) Manually adding
B) Using the Placement tool
C) Browsing the Web for placements with the Google AdWords toolbar
D) Copying from the automatic placement table

4. Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use the Google Content Network for niche placements.
B) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
C) Use Google AdWords for search marketing.
D) Use Google AdWords with hundreds of comic-book based keywords.

5. Examine the image given below:

What Google Tool is being used in the image above?

A) Google Rich Media Ad Builder
B) Google Ads Diagnostic Tool
C) Google Ad Builder
D) Google Wonder Wheel

Solutions: