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Google Display Exam Practice Test Sample Questions:

1. Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?

A) 1MB
B) 50MB
C) 10MB
D) 100MB

2. Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?

A) Jan must use the Conversion Optimizer.
B) Jan must set her CPC maximum bids to a minimum of 25 cents.
C) Jan must also use Google Checkout.
D) Jan must be a preferred Google vendor.

3. You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?

A) 10 percent
B) 20 percent
C) 15 percent
D) 5 percent

4. Consider the image shown below:

What will happen if you click on the "history of soccer" link in the image?

A) The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
B) Another line will branch out from "soccer" with related links to the "history of soccer" link.
C) You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
D) Google AdWords will display ads related to the "history of soccer" for this keyword.

5. Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
B) If you want to be included in Google Content Network, you must use cost-per-click bidding.
C) If you want to include video overlays ads, you must use cost-per-click bidding.
D) If you are creating a display ad, you must use cost-per-click bidding.

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