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Google Display Exam Practice Test Sample Questions:
1. Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?
A) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
B) If you want to be included in Google Content Network, you must use cost-per-click bidding.
C) If you want to include video overlays ads, you must use cost-per-click bidding.
D) If you are creating a display ad, you must use cost-per-click bidding.
2. Allen is managing ads for his company and he'd like to include the ads in the Google Content
Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?
A) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
B) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
C) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
D) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
3. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?
A) Clickthrough rate
B) Play rate
C) Clicks
D) Conversions
4. Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the videos the HKQ Company has loaded to YouTube through YouTube Insights with Hal, his contact at the HKQ Company. Howard and Hal want to review the videos performance to create a strategy to refine the videos for better performance. YouTube Insight offers several different reporting features for a YouTube account. Which one of the following is NOT one of the reporting features that YouTube Insight offers for review?
A) Views
B) Community
C) Discovery
D) Referrers
5. Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C
A) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
B) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
C) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
D) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
Solutions:
Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A |
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