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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model.
Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?

A) Every time Bonnie's video appears (the opening image) she will be charged.
B) Every time Bonnie's video is played she'll be charged for the click.
C) Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.
D) Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.

2. Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?

A) Targeting by location
B) Targeting by language
C) Targeting by demographics
D) Targeting by Spanish

3. Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?

A) The contextual targeting allows the business owner to target specific demographics.
B) The contextual targeting allows the business owner to target specific languages.
C) The contextual targeting allows the business owner to insert ads into a series of related We bsites.
D) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.

4. Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?

A) 1MB
B) 50MB
C) 10MB
D) 100MB

5. Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?

A) YouTube does not allow users to download reports - only view them online.
B) Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
C) Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
D) Jane will need to do this through Google AdWords on the Reporting tab.

Solutions: