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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
B) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
C) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
D) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

2. What tool must you use to create a rich media ad format?

A) Google Tools
B) Display Ad Builder
C) Google Pack
D) Campaign builder

3. George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

A) You should use the negative keywords to filter out words that don't apply to George's busin ess.
B) You should use the narrower matching options to give George good clicks for his budget.
C) You should advice George to use the CPM method.
D) You should use the broader matching option to give George much-needed exposure.

4. Which of the following options is NOT a custom alert type that you can create for an individual ad in Google AdWords?

A) Cost
B) Average CPC
C) Competitor's ad ranking
D) Number of Impressions

5. Which of the following statements is true about quality score?

A) Quality Score is calculated daily based on the ad text.
B) Quality Score is calculated every time your keyword matches a search query.
C) Quality Score is calculated every time your keyword matches a search query by the bid for your ad position.
D) Quality Score is calculated when the Google ad is created.

Solutions: