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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?

A) Watercolor painting
B) Oil Painting
C) Any phrase with the keyword oil painting, such as old oil paintings
D) Paintings in Oil

2. Which of the following tabs is used to target group of users in the Google Content Network?

A) Audiences tab
B) Keywords tab
C) Campaigns tab
D) Networks tab

3. Which of the following formulas is the correct formula for finding the return on investment for
Google AdWords?

A) (Revenue from sales - Advertising costs)/Duration of Ad
B) Revenue from sales - Revenue from advertisment
C) (Revenue from sales - Advertising costs)
D) (Revenue from sales - Advertising costs)/Advertising costs

4. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
B) Yes, if you use a My Client Center account, you may have multiple accounts.
C) No. All Google AdWords participants can have just one Google AdWords account.
D) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.

5. Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

A) Site Overlay
B) Funnel Visualization
C) Top Landing Pages
D) Top Exit Pages

Solutions: