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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?

A) There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
B) There is a problem here - video ads don't use the CPM method, only the CPC method.
C) There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
D) There's no problem here - this is a great plan to share product information and keep prices low.

2. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A) Geographic Performance Report
B) Reach and Frequency Report
C) Placement Performance Report
D) URL Performance Report

3. You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

A) Managed account budgets cannot exceed $100 per day.
B) Managed account budgets must be approved by two parties before the ad will begin display.
C) Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.
D) Managed account budgets can't start and end on the same day for more than three managed accounts.

4. Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A) He'll need to compare his version with Sally's version of the campaigns.
B) Proposed changes are in blue.
C) Proposed changes are in red.
D) Proposed changes are in purple.

5. Google AdWords Editor allows you to export account information in four different formats. Which of the following is NOT one of the four formats, Google AdWords Editor allows you to export to?

A) Export Spreadsheet (CSV)
B) Export Data (TXT)
C) Export Summary (HTML)
D) Export Backup (AEA)

Solutions:

Question # 1 Answer: A

Question # 2 Answer: C

Question # 3 Answer: C

Question # 4 Answer: B

Question # 5 Answer: B