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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Animplementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:

A)
B)
C)
D)

2. Animplementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?

A)
B)
C)
D)

3. An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meetthe requirements?

A) Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
B) Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
C) Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
D) Create a second Pattern for Media Buy Name

4. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Scalability - future data streams that will follow similar logic will be automatically harmonized.
B) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
C) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
D) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
E) Ease of Maintenance - thelogic is written and populated in one centralized place

5. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A) Performance (Performance when loading a dashboard page)
B) Ease of Maintenance
C) Scalability
D) Ease of Setup

Solutions:

Question # 1 Answer: C

Question # 2 Answer: A

Question # 3 Answer: A

Question # 4 Answer: A,D,E

Question # 5 Answer: B