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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
B) It is necessary in order to ingest data via the Online Ingest method.
C) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
D) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
E) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.

2. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect all data, regardless of granularity, to manage it within the DMP.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect and store only online interactions, as the DMP is an online platform.

3. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
B) Create a Dynamic Synchronous container to support the transfer of data.
C) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
D) Manually enter the pixel required for sending campaign data to the partner.
E) Configure custom parameters to deliver data to the media execution partner

4. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) User data API
B) Image pixel
C) Asynchronous javascript tag
D) Mobile direct ingest

5. Which option will help your client identify which categories get the most data?

A) Request an Inventory Report from their account manager.
B) Review the cookie inventory.
C) Enable taxonomy permissioning.
D) Remove or hide unused categories.
E) Generate the Site Hits Report.

Solutions:

Question # 1 Answer: A,E

Question # 2 Answer: C

Question # 3 Answer: D

Question # 4 Answer: A,D

Question # 5 Answer: A