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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect all data, regardless of granularity, to manage it within the DMP.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect and store only online interactions, as the DMP is an online platform.

2. What is the reason to use batch versus real-time SDT?

A) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
B) If you want user data transferred directly to your server
C) If you want to receive user data as it is collected on users via HTTP POST or GET requests
D) If you want user data sent without authentication

3. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Full agency control
B) Agency ownership of the DMP
C) Client ownership of the DMP
D) Full client control

4. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign status was set to Idle.
B) The campaign did not have a set end date.
C) The IDs Delivered section was not configured.
D) The campaign did not have labels associated with it.
E) The campaign priority was not set.

5. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) You cannot create a single campaign to deliver to multiple app partners.
B) The apps are ranked different priorities.
C) The apps support different IDs.
D) The apps use different delivery methods.
E) The apps receive data via different win frequencies.

Solutions: