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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) You cannot create a single campaign to deliver to multiple app partners.
B) The apps are ranked different priorities.
C) The apps support different IDs.
D) The apps use different delivery methods.
E) The apps receive data via different win frequencies.

2. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Both BlueKai and the client can store the ID mapping tables in their systems.
B) The client cannot store the ID mapping table in their system.
C) Only BlueKai can store the ID mapping table.
D) Only the client is allowed to store the ID mapping table.
E) The client can store the ID mapping table in their system.
F) BlueKai DMP can store the ID map table.

3. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option E
B) Option D
C) Option A
D) Option C
E) Option B

4. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Category report
B) Provider Exchange report
C) Provider Inventory report
D) Schedule Hits report
E) Site Hits report

5. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Benefit
B) Current State
C) Strategy
D) Use of Categories
E) Classification Rules
F) Update Frequency

Solutions: